What turns gamers into buyers? PayPal study seeks answers

By Tom Lito PayPal forecasts strong growth for the Canadian online gaming market, stating that it’s expected to generate $40 million in revenue with a CAGR of 22.7 per cent over the next

Published on: September 24th, 2018 IT World Canada Staff

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Published on: June 17th, 2014 Candice So

Mobile advertising to boom next year, Gartner report says

Digital advertisers, take note – the market might look slow now, but the budget for advertising on mobile devices is going up, according to research firm Gartner Inc. Global mobile advertising spending is

Published on: January 21st, 2014 Candice So