Google Attribution provides complete picture of your marketing efforts

When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to

Published on: May 31st, 2017 Wolston Lobo

New AdWords service makes it easy to send texts consumers will actually read

Nobody likes receiving junk texts - but what if a potential customer indicated they wanted to hear from you? That appears to be Google Inc.'s thinking behind click-to-message ads, a new AdWords feature

Published on: October 19th, 2016 Eric Emin Wood

3 remarketing tips for Google AdWords

If you're involved with a commercial website, then you know the majority of your sales aren't going to come from first-time visitors. In fact, 96 per cent of shoppers don't make a purchase

Published on: May 27th, 2016 Eric Emin Wood

3 benefits of applying Google Analytics to your AdWords efforts

Many companies simply use Google Analytics as a tool for measuring traffic on their websites - but as illustrated by Sean Quadlin, Google Inc.’s search engine marketing (SEM) best practices marketing manager, it

Published on: May 6th, 2016 Eric Emin Wood

Google begins AdWords redesign for “mobile-first” market

Google Inc. has announced it will be redesigning AdWords, its signature online marketing service, in response to changing user habits and the evolving nature of its content. In a March 28 blog post,

Published on: March 29th, 2016 Eric Emin Wood

Canadian marketers getting Google AdWords call forwarding

Canadian marketers that want to make inbound calling Google AdWords campaigns are now getting access to a tool already available in the U.S.: call forwarding. Research has shown inbound calling is still a

Published on: September 17th, 2015 Jeff Jedras

Google debuts a richer video experience for marketers

Marketers that are looking to directly drive purchasing from their online video marketing campaigns will benefit from new video marketing capabilities from Google. Ask any network manager watching his or her bandwidth utilization

Published on: May 21st, 2015 Jeff Jedras

In age of social marketing, content is king

MONTREAL – After the Cisco Velocity conference ended the talk circulating around the halls from channel marketing professionals was: Who is Gary Vaynerchuk? Looking at Vaynerchuk's career you can describe him as an

Published on: May 20th, 2015 Paolo Del Nibletto

Google wants to help Canadian SMBs export worldwide

Seeing tremendous opportunity for Canadian small and medium-sized businesses to grow their companies by exporting Canadian knowledge and expertise beyond our borders, Google Canada has launched a new hub filled with resources to

Published on: April 28th, 2015 Jeff Jedras

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Published on: September 23rd, 2014 Candice So

Google giving small businesses the power to manage their presence online

Google Inc. is launching a new, free dashboard designed for small to mid-sized businesses (SMBs), helping them get noticed online. Branded as Google My Business, the service allows SMBs to manage their presence

Published on: June 17th, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Published on: May 30th, 2014 Candice So

Facebook Canada reaches out to small business by teaching them to market

Facebook Canada is reaching out to the small business crowd through a new program called Grand for Good – with the first trial run happening in Toronto. Running from September to November, Grand

Published on: August 12th, 2013 Candice So

Drawing customers in with a click on Google AdWords

Businesses looking to advertise to customers using Google Search can now get an updated version of Adigence, a search engine marketing software as a service (SaaS) app. Branded as Adigence 2.0, Ottawa-based Apption

Published on: July 9th, 2013 Candice So