Businesses looking to advertise to customers using Google Search can now get an updated version of Adigence, a search engine marketing software as a service (SaaS) app.

Branded as Adigence 2.0, Ottawa-based Apption Corp. acts as an analytics tool, using algorithms to give businesses recommendations on the best keywords for Google AdWords. Apption released the Adigence 2.0 at the end of June.

When businesses use AdWords, they often find there are multiple reasons their keywords aren’t drawing in more customers. Typically, they can end up shuffling different combinations of keywords for categories and location, keywords, and countries until they find something that works. But Adigence 2.0 can generate recommendations for keyword combinations, saving businesses time and from having to use trial-and-error.

Adigence 2.0 also identifies key reasons as to why an AdWords campaign is doing well, offers keyword bid recommendations, and estimates costs per visit as well as costs per click to pin down the keywords that will give the best results. Once customers click and reach the business’ page, Adigence 2.0 can provide landing page diagnostics to show which pages need improvement. Pricing is provided on a quote-by-quote basis.

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