Want to reach Gen Z? Start with their phones – and be polite about it, Fluent research concludes

Marketers might be inclined to reach out to Generation Z - the second cohort of digital natives that now entering the workforce - the same way they currently engage their predecessors, millennials, but

Published on: October 10th, 2017 Eric Emin Wood

Google survey concludes Google is awesome [infographic]

Google, Google-owned YouTube, and the Menlo Park, Calif. tech giant's signature browser, Chrome, are among teens and younger millennials' favourite brands, according to a new study by Google Inc. The study, which Google

Published on: April 5th, 2017 Eric Emin Wood

Gen Z more likely than predecessors to pick up the phone

Young people are often characterized as anti-social and too reliant on technology, but Generation Z might just prove us all wrong. In fact, according to a new study by Seattle-based mobile advertising analytics

Published on: December 16th, 2016 Mandy Kovacs

How Gen Z sees the workplace

Move over, millennials. There's a new generation in town, and it's got a different view of working life. Douglas Coupland famously branded the post-Baby-Boomers as Generation X. Generation Y followed; also called millennials

Published on: August 28th, 2015 Dave Webb

2 surprising charts that show high school students don’t read BuzzFeed as much as you think

The attempts of an older generation to understand the way younger people use technology is often a fruitless and confounding exercise, but thanks to a fairly comprehensive survey conducted by Niche of 7,000 high

Published on: June 24th, 2014 Brian Jackson