Marketers might be inclined to reach out to Generation Z - the second cohort of digital natives that now entering the workforce - the same way they currently engage their predecessors, millennials, but
Published on: October 10th, 2017
Eric Emin Wood
@ericewood
Google, Google-owned YouTube, and the Menlo Park, Calif. tech giant's signature browser, Chrome, are among teens and younger millennials' favourite brands, according to a new study by Google Inc. The study, which Google
Published on: April 5th, 2017
Eric Emin Wood
@ericewood
Young people are often characterized as anti-social and too reliant on technology, but Generation Z might just prove us all wrong. In fact, according to a new study by Seattle-based mobile advertising analytics
Published on: December 16th, 2016
Mandy Kovacs
@MandyVKovacs
Move over, millennials. There's a new generation in town, and it's got a different view of working life. Douglas Coupland famously branded the post-Baby-Boomers as Generation X. Generation Y followed; also called millennials
The attempts of an older generation to understand the way younger people use technology is often a fruitless and confounding exercise, but thanks to a fairly comprehensive survey conducted by Niche of 7,000 high
