The large-scale adoption of the Internet of Things (IoT) by businesses is producing more data and metrics than ever before. California-based analytics software company FICO is hoping to give meaning to the seemingly
Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.