Several problems stand in the way of marketers and IoT utopia

Businesses must move beyond using the Internet of Things for mass marketing to harness it for targeted personalization, an industry panel concluded Wednesday. But they may have to overcome pricing, privacy, and platform

Published on: March 3rd, 2016 Christine Wong

Growth in number of active Facebook and Twitter users set to slow in Canada: eMarketer

Canadians are known for being power users on the web and in consuming video content. So much so, in fact, that we may be reaching the saturation point in our use of social

Published on: January 26th, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

Tablet users are set to grow to more than 1 billion in 2015, but that number is due for a slowdown: eMarketer

This year, the number of tablet users is set to grow to more than one billion – that’s more than twice as many users as this time three years ago, and almost 15

Published on: January 8th, 2015 Candice So

Marketing budgets set to grow to $592 billion worldwide: eMarketer

It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,

Published on: December 15th, 2014 Candice So

2016 will be the year of mobile payments: eMarketer

If there’s ever going to be the Year of Mobile Payments, it’s finally coming – but we’ll have to wait until 2016 to see it, according to a new report from eMarketer Inc.

Published on: October 14th, 2014 Candice So

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Published on: October 3rd, 2014 Brian Jackson

#FollowFriday – 3 analysts in wearables, social media, and mobile payments

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts who

Published on: September 11th, 2014 Candice So

Responsive sites score more sales than mobile apps, report finds

Here’s a question for you – does it make more sense to build a mobile app for your business, or should you create a responsive website instead? There are arguments going both ways,

Published on: August 20th, 2014 Candice So

Canada becoming one of world’s top Twitter strongholds, eMarketer finds

Canadians are already known for being heavy Internet users, spending more time on the web than almost any other country in the world. But soon, we may be able to add another distinction

Published on: June 5th, 2014 Candice So

Marketers get a tailored, touch-optimized dashboard with Adobe Target

Adobe Systems Inc. has done a massive overhaul of its Adobe Target program, aimed at marketers and now allowing them to instantly launch tests and make changes to their content through one touch-based

Published on: September 12th, 2013 Candice So

Facebook users worldwide protest site’s controversial privacy practices

You didn't actually read through the Facebook Terms of Use webpage when you signed up for a Facebook account, did you? By my count, it's more than 3,700 words of legal mumbo jumbo

Published on: February 19th, 2009 Thomas Wailgum

How to improve your pay-per-click marketing strategy

Pay-per-click (PPC) advertising can be an expensive marketing strategy for many smaller businesses. Still, it can be a very effective tool for driving traffic to your site and making sales or "conversions."To embrace,

Published on: January 12th, 2009 Michelle MacLeod