Balance, not demand generation, key to successful marketing: Act-On

A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are

Published on: April 18th, 2016 Eric Emin Wood

Data-driven marketing & analytics added to demand generation platform

Demand generation provider MarketOne International is boosting the breadth of its marketing and analytics service through a partnership with data integration vendor Scribe Software. MarketOne will use Scribe’s cloud-based integration platform as a

Published on: June 30th, 2015 Jeff Jedras