Customers sharing data want to know what’s in it for them

It’s eleven o’clock. Do you know how your data is being used? According to research recently released by marketing analytics firm Aimia, the average consumer now realizes their data is valuable to marketers

Published on: December 14th, 2016 Gary Hilson

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Published on: December 2nd, 2014 Candice So

Retailers give individual shoppers different prices

When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different

Published on: November 11th, 2014 Candice So

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Published on: November 4th, 2014 Candice So

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Published on: June 17th, 2014 Candice So

CMOs should embrace customer-facing activities

When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel

Published on: April 28th, 2014 David Rosenfeld

4 marketing tactics to effectively tap the user conversion funnel

To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion

Published on: April 28th, 2014 David Rosenfeld

3 changes to the consumer buying consideration process that marketers must know

Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must

Published on: April 28th, 2014 David Rosenfeld

How to successfully tackle the user conversion funnel

The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the

Published on: April 28th, 2014 David Rosenfeld

Thirdshelf’s luxury shopping experience of the future

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 17th, 2014 Candice So

Touring the “mobile innovation store”

Last week, we had a chance to take a look at how stores can bring mobile technology into a physical store. The idea is for retailers to give their consumers more of an

Published on: March 12th, 2014 Candice So

ThirdShelf giving SMB retailers an end-to-end mobile experience

Two years ago, Antoine Azar was working at the mobile strategy company he founded and headed, Mobilogie Inc., when he saw a gap in what was available for marketers and retailers working for

Published on: March 5th, 2014 Candice So

How you can use big data to answer the big questions

Big data might be a flashy industry watchword, but marketers can make use of it in practical ways – that is, if they pay attention to the “signals of demand.” At least, that’s

Published on: October 25th, 2013 Candice So