It’s eleven o’clock. Do you know how your data is being used? According to research recently released by marketing analytics firm Aimia, the average consumer now realizes their data is valuable to marketers
Published on: December 14th, 2016
Gary Hilson
@itbusinessca
If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize
Big data has quickly become one of the most popular new catchphrases in the business world. However, few people stop to really explain it. Partially this is because there are many who discuss
Recent research is offering some insight into different mindsets when it comes to handing out personal data to companies and marketers. The research was conducted by Montreal-based marketing analytics company Aimia in partnership with New
Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated
Although I personally am not familiar with issues of water scaling, I have learned that it is really important for large-scale institutions that depend on water for operating their HVAC systems. Keeping the
Published on: July 2nd, 2014
Marylka Empey
@MarylkaE
LAS VEGAS – IBM Corp. is adding two new features to its data analytics portfolio, aimed at helping businesses refine their data and get more out of what it has to say. During
Published on: April 30th, 2014
Candice So
@candice_so
Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to
It’s an oft-repeated warning that we’ve heard time and time again – back up your data, because you just never know if something might go wrong. And there’s nothing more disheartening than finding
Published on: April 2nd, 2014
Candice So
@candice_so
With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's
Published on: January 2nd, 2014
Candice So
@candice_so
If Bill Clinton was gunning to be a chief marketing officer in 2013 instead of running for President of the United States in 1992, he might have quipped "It's about the data, stupid."
A former division of app development company BNotions has struck out on its own, making its foray into digital marketing last week. Making its official launch on Nov. 25, Gallop Media was originally
Published on: December 3rd, 2013
Candice So
@candice_so
Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be
Published on: October 18th, 2013
Candice So
@candice_so
Technology's impact on the business means that more departments beyond IT must be savvy to it. Along with that comes requirements for the leaders to showcase how technology can help their staff reach
Published on: August 22nd, 2013
ITBusiness Staff
@itbusinessca
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