Iterable updates e-mail marketing campaign builder

Eighteen-month-old San Francisco startup Iterable launched its Workflows feature on Wednesday, adding new functionality to its e-mail campaign-building platform. While Iterable's existing platform was capable of A/B testing for e-mail campaigns, comparing response rates

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Marketing point solutions yielding to platforms : Constellation

It's no longer early days for social media marketing solutions as the market is beginning to trend towards platforms offered by large vendors that can aggregate many of the features seen offered by

Microsoft Dynamics Marketing: What it looks like

Facebook acquires Atlas Advertiser Suite from Microsoft

In a deal that reminds us of the close links between Microsoft Corp. and Facebook, the world's most popular social network is acquiring a marketing software suite from the world's biggest software company.