Iterable updates e-mail marketing campaign builder

Eighteen-month-old San Francisco startup Iterable launched its Workflows feature on Wednesday, adding new functionality to its e-mail campaign-building platform. While Iterable's existing platform was capable of A/B testing for e-mail campaigns, comparing response rates

Published on: October 1st, 2014 Dave Webb

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

Marketing point solutions yielding to platforms : Constellation

It's no longer early days for social media marketing solutions as the market is beginning to trend towards platforms offered by large vendors that can aggregate many of the features seen offered by

Published on: March 18th, 2014 Brian Jackson

Microsoft Dynamics Marketing: What it looks like

Published on: March 6th, 2014 Brian Jackson

Facebook acquires Atlas Advertiser Suite from Microsoft

In a deal that reminds us of the close links between Microsoft Corp. and Facebook, the world's most popular social network is acquiring a marketing software suite from the world's biggest software company.

Published on: March 1st, 2013 Brian Jackson