Top 5 Facebook data insights for Canadian marketers

Facebook Inc. is digging deeper than ever before into its Canadian user data to sell itself as a premiere advertising venue for marketers in this country. With its user base in Canada topping

Published on: January 29th, 2016 Christine Wong

Shaw taps set top box data to woo advertisers back to TV

Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising

Published on: January 28th, 2016 Christine Wong

Mobile ads engage consumers more than TV ads, Google biometric study shows

Zara Kanji, Google Canada's strategy and insights lead, was home for the holidays and catching up on the third season of Mr. Selfridge when she received an alert on her smartphone: Donald Trump’s

Published on: January 28th, 2016 Eric Emin Wood


Yahoo looks to woo mobile marketers with its ‘currency of data’

It was while sitting in a plane on the tarmac that Leo Polanowski, head of sales specialist and account management for Yahoo Inc., observed just how empowered consumers can be when they have

Published on: January 26th, 2016 Brian Jackson

Don’t let programmatic advertising leave you behind, Adobe manager says

Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads

Published on: January 25th, 2016 Eric Emin Wood