Adobe CEO Shantanu Narayen during Adobe Summit, the creative software giant's annual tech conference, on March 27, 2018.

Published: March 28th, 2018


Why Hootsuite won Adobe’s Exchange Partner of the Year award

LAS VEGAS - Canadian partners are a rare sight at American tech conferences, but one of the Great White North's best-known tech darlings has made its presence known at this year's Adobe Summit

Published on: March 28th, 2018 Eric Emin Wood

Adobe unveils new AI-powered personalization abilities for its marketing solution

Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its

Published on: August 9th, 2017 Mandy Kovacs

Adobe unveils new enhancements for Marketing Cloud

As an increasing number of consumers demand a more digital-friendly shopping environment, Adobe is updating its cloud offerings in a bid to help retailers keep pace. Adobe Systems Inc., which says that eight

Published on: January 20th, 2016 Eric Emin Wood

Adobe Summit kickoff: Marketing Cloud connects to physical world

Salt Lake City - As Adobe Systems Inc. opened up Summit, its annual digital marketing conference, it announced a slew of updates connecting its Marketing Cloud portfolio to more devices - including screens

Published on: March 10th, 2015 Brian Jackson

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Published on: November 18th, 2014 Brian Jackson

How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Published on: October 29th, 2014 Christine Wong

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Published on: March 27th, 2014 Brian Jackson