Provide a brief description of the Solution, Service Provided, or Initiative.

Treefrog Interactive Inc. is a web design, graphic design and web development agency with a team of talented designers, programmers and SEO engineers who want to be the catalyst of your small business success. With our LEAP™ Content Management System for websites, we are able to assist our small business clients to elevate their website from a mere brochure to an integrated and effective tool for marketing, communication and selling.

Describe what makes this Solution, Service Provided, or Initiative original or innovative. How is this over and above the accepted norm?

We have driven success for companies all over the world through a strategic approach to their websites. The LEAP™ Content Management System is different from the normal “open source” CMS solution in that the LEAP™ CMS is not just another content management system — it’s a complete website operating system which provides a simple and efficient system for you to manage your website content – anytime, any page. Small business clients with no previous technical skill or web development experience can take control of their own website, editing from the basics of text content, to adding photos, creation of new menu items, pages and more. You can even manage your own search engine optimization and email marketing. You don’t need to know how to program to keep your costs low by being your own webmaster – all you need is LEAP™!

Describe the improvement this Solution, Service Provided, or Initiative made to the customer’s sales or revenues. What changed? Provide evidence of measurable improvements in sales, revenues, cost reduction, etc.

With LEAP™, Treefrog’s content management system, small businesses can be their own webmaster, not only saving them long term maintenance costs for their website, but also assisting them in increasing their revenues. Their little day-to-day website changes occur all of the time. Now they can keep their site up to date without depending on a contractor for timely and expensive services — costing the average small business upwards of thousands of dollars per year. Treefrog’s Small Business customers make their websites a part of their sales team by leveraging their website as a full-fledged marketing tool. They can Advertise their latest sales and promotions, Introduce a new product, Share a seasonal message with their online business partners, Announce a new location, introduce a new staff member and more — all within their own capacity.

Describe the improvement this Solution, Service Provided, or Initiative made to the customer’s efficiency. What changed? Provide evidence of how customer efficiency was increased.

With LEAP™, Treefrog’s content management system, small businesses can be their own webmaster, not only saving them long term maintenance costs for their website, but also assisting them in increasing their revenues. Their little day-to-day website changes occur all of the time. Now they can keep their site up to date without depending on a contractor for timely and expensive services — costing the average small business upwards of thousands of dollars per year. Treefrog’s Small Business customers make their websites a part of their sales team by leveraging their website as a full-fledged marketing tool. They can Advertise their latest sales and promotions, Introduce a new product, Share a seasonal message with their online business partners, Announce a new location, introduce a new staff member and more — all within their own capacity.

How did this Solution, Service Provided, or Initiative improve the customer’s ability to serve its internal and/or external clients? Provide evidence of the improvement.

With LEAP™, Treefrog’s content management system, small businesses can be their own webmaster, not only saving them long term maintenance costs for their website, but also assisting them in increasing their revenues. Their little day-to-day website changes occur all of the time. Now they can keep their site up to date without depending on a contractor for timely and expensive services — costing the average small business upwards of thousands of dollars per year. Treefrog’s Small Business customers make their websites a part of their sales team by leveraging their website as a full-fledged marketing tool. They can Advertise their latest sales and promotions, Introduce a new product, Share a seasonal message with their online business partners, Announce a new location, introduce a new staff member and more — all within their own capacity.

In what ways does this Solution, Service Provided, or Initiative go above and beyond industry norms and expectations?

As opposed to the other “open source” solutions that are readily available online, Treefrog’s LEAP™ Content Managment system was designed for the end user — typically a small business owner or administrator with no previous background experience with graphic design or web developement. With a short 1 hour traning session, LEAP™ users will have all the tools that they need to effectivly manage their own website. In addition, because LEAP™ users are dealing with the “horses mouth” in terms of it being a propiretory system to Treefrog, clients can be rest assured that they have access to 24/7/365 technical support and documentation for assistance. The alternative open-source solution generall does not have documentation OR Free support reasily available. Please see http://www.treefrog.ca/to-leap-or-not-to-leap for more detailed information on the MANY advantages of LEAP™ over the alternative solutions.

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