Half of Canadians own at least three digital devices

Canadians love their digital devices. And we have a lot of them.

A new study released by security vendor McAfee looking at the online surfing habits of Canadians, and our attitudes towards Web security and data protection, found that 34 per cent of Canadian households own five or more Internet-enabled devices, and 51 per cent of Canadian consumers spend at least 15 hours a week using their devices for personal reasons. McAfee said Canadian consumers place a value of $32,000 on the digital assets stored on their devices, and 51 per cent of those assets are considered impossible to restore if lost.

That puts our data and risk, and the study also found that, while we’re aware of the risks, most of us aren’t adequately protecting our devices today. In response, McAfee has launched McAfee LiveSafe service, an unlimited cross-device security service using facial and voice recognition to confirm user identity.

“Our digital lives have become more complex as we connect, share and store data though multiple devices,” said Mike DeCesare, president of McAfee, in a statement. “Consumers deserve a convenient way to protect their identities no matter what type of device they use. The McAfee LiveSafe service delivers this through cutting-edge features combined with simplified security management and unprecedented data protection.”

Drawing in technology from parent company Intel, McAfee LiveSafe offers unlimited device security for PCs, Macs, smartphones and tablets against viruses, malware and spam. A cloud-based “safety deposit box” lets users store sensitive documents, and can be accessed by biometric authentication using voice, face and device recognition technologies. The service also includes simplified password management, remote wipe, and customer support.

McAfee LiveSafe will be available in July 2013 for $19.99 for a 12 month subscription when buying a select new PC or tablet, or $79.99 for your existing devices.


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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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