Ford will design its cars with HoloLens augmented reality headsets

Ford Motor Company sees augmented reality as the future of car design and it plans to use the Microsoft HoloLens to pursue it, according to an announcement made on Thursday.

Ford is proclaiming its year-long pilot of the AR headset a success. Designers have been using the HoloLens in the Dearborn, Mich.-based studios, overlaying digital content on top of physical vehicle models. Now the auto-maker is ready to expand that style of working around the world.

Ford says the big advantage of using the HoloLens is the amount of time that designers can save by visualizing what new design elements look like on a car in a virtual mode. Currently, designers resort to sculpting parts out of clay. Because the HoloLens can also share the same virtual designs with multiple viewers at once, Ford is finding that it’s able to iterate more quickly through several different design options for a front grille.

Microsoft has been developing the HoloLens since 2015. Based on its Windows 10 operating system, it operates as an independent unit that is not reliant on a tether to another computer. So far, Microsoft has released a developer kit model to the market and is working with some industry partners on integrating the AR headset into work settings.


Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs