Augmented reality ‘mirror’ lets you try on makeup without the mess

Usually a trip to the makeup counter at a retail environment is a messy encounter – lipstick is smeared, powder goes flying, tissues get crumpled up – but Toronto-based ModiFace may have found a solution to that untidy problem.

Its new iOS app, the ModiFace Mirror, simulates makeup on users by combining the image from the device’s video camera with augmented reality. The user sees their image as if they were looking in a mirror (or preparing to take a selfie) and then have a set of digital tools to apply makeup to their virtual reflection. The idea is to cut down on mess, wasted product for retailers, and to save shoppers time and trouble.

ModiFace Mirror from modiface on Vimeo.

The app has more than 2,000 products in its database that makeup shoppers can virtually apply. Retailers have the option of using the app with any iPads they’re using as kiosk devices, or a special version of the app that comes with its own dedicated hardware. This more upgraded version supports an effect where shoppers who glance at it as they pass by will see an instant recommendation for makeup to apply to their face. A step towards the kiosk, and the full customization options appear.

There’s also a shade-matching system in the app. A user could display a shade they want to find for a particular product and ModFace will locate it and display it.

So the next time you’re walking through a store and you glance your reflection in a nearby makeup display mirror, don’t be surprised if your makeup looks different than what you applied that morning.

MakeUp by Modiface is available for consumers to download on iOS.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs