How well I predicted crowdfunding in Canada for 2014

Twelve months have passed  since my predictions in ITBusiness.ca on how the 2014 Canadian crowdfunding sector would unfold.  So here’s a look back and scorecard using a one to five scale (with five

Published on: December 17th, 2014 Bret Conkin

CrowdfundSuite to help businesses navigate pools of alternative funding

You may have only crowdfunded your first burrito this year, but Bret Conkin’s interest in crowdfunding stretches back to before Kickstarter ever allowed you to fund a potato salad. In 2008, Conkin founded

Published on: August 12th, 2014 Candice So

What Batman can teach you about enterprise CSR

In this follow-up to my last post 4 Ways your Brand's Social Responsibility is falling short, I introduce a new frame for brands on how to get a much bigger bang for their CSR

Published on: June 11th, 2014 Bret Conkin

The funding continuum enters stage left

The rules posted yesterday by Canadian securities regulators are still being digested, but upon first read, they appear very encouraging for Canadian startups, small business and even public issuers. The regulators have struck

Published on: March 25th, 2014 Bret Conkin

Indiegogo allows crowdfunders to embed campaigns on their own sites

Crowdfunding platform Indiegogo Inc. has launched a new feature called Outpost, giving campaigners the ability to embed their campaign pages on their own web pages, instead of just having them hosted on Indiegogo's

Published on: January 8th, 2014 Candice So

10 Bold Predictions for Crowdfunding in 2014

1. Alternative Financing is not a trend. Venture capital is being democratized. More and more entrepreneurs will build crowdfunding into their funding cycle to tap supporters. The market validation, feedback and community building

Published on: January 2nd, 2014 Bret Conkin

FundRazr kicks off ‘crowdfunding as a service’

FundRazr, one of the largest crowdfunding sites in Canada, has started up a partnership designed to help people embark on crowdfunding campaigns and raise money for their medical bills. This week, FundRazr announced

Published on: December 18th, 2013 Candice So

#FollowFriday – 3 Canadian tech marketers worth following on Twitter

We're taking our #FollowFriday practice beyond Twitter at ITBusiness.ca so we can tell you a little bit more about the people we're adding to our Twitter lists (and tweeting them twice). This week,

Published on: December 13th, 2013 Brian Jackson

Born to be Wired – A week in the life of a software startup

Bret Conkin is the CMO for FundRazr. Christian Sander is the CTO. This post is a diary of a week’s interaction in a small, fast-growing startup to illustrate the contacts, challenges and flow

Published on: December 3rd, 2013 Bret Conkin

Bringing Crowdfunding to Main Street

Introduction: My ITBusiness.ca blog will cover posts around marketing, social media, crowdfunding and the intersection of marketing and IT. I hope you find it educational and discover new perspectives that you can apply.

Published on: November 18th, 2013 Bret Conkin

A marketer’s guide to being CASL ready

Bret Conkin is the chief marketing officer for FundRazr, Canada's biggest crowdfunding platform. He has prepared this list of tips for marketers, in advance of Canada's Anti-Spam Legislation (CASL). This post appeared as

Published on: September 23rd, 2013 Bret Conkin

Vancouver firm the subject of crowdfunding reality TV show

The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV. It seems almost counter-intuitive, but bigger broadcasting

Published on: September 17th, 2013 Candice So

Why Kickstarter may not approve your tech project

Yancey Strickler stands in a darkened theatre on Toronto’s College Street, his frame illuminated by a big-screen projector behind him. Energetically cracking a few self-deprecating jokes with the crowd filling the theatre, Strickler

Published on: September 13th, 2013 Candice So

When crowdfunding goes wrong: how platforms handle fundraiser disputes

When Tara Reed first began her crowdfunding campaign on Indiegogo, she had high hopes that it would help her achieve her dream - to self-publish her book. In March, the Toronto-area writer launched

Published on: August 2nd, 2013 Candice So