Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

Facebook changing interactions with Mentions and Messenger apps

Facebook Inc.’s Mentions app is landing in Canada today, allowing public figures to quickly post updates to their pages, to track what users are saying about them, to start a mobile Q and

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

International Startup Festival sees fourth year of growth

Photo: Phil Telio is the founder of the wildly successful International Startup Festival, which returns to Montreal this week for its fourth -- and largest-ever -- edition. For the more than 1,500 attendees expected

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Francis Moran

5 times social media led to real social change

By Ilan Nass, Fueled In recent years, social media has played a key role in the spread of revolutionary ideas. It was the catalyst behind the Occupy Wall Street movement, where organizers across

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Fueled

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

2 surprising charts that show high school students don’t read BuzzFeed as much as you think

The attempts of an older generation to understand the way younger people use technology is often a fruitless and confounding exercise, but thanks to a fairly comprehensive survey conducted by Niche of 7,000 high

Share on LinkedIn Comment on this article Share with Google+ Published on: June 24th, 2014 Brian Jackson

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 ITBusiness Staff

How the Toronto Raptors’ marketing team used social media during Game 7

One of the greatest strengths of social media is its ability to gauge public sentiment. For marketers, that can be invaluable. Want to know what people thought of your conference, or what they

Share on LinkedIn Comment on this article Share with Google+ Published on: May 9th, 2014 ITBusiness Staff