Twitter rebrands Publisher Network as Twitter Audience Platform, adds new features

Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.

Published on: August 20th, 2015 Brian Jackson

Martime startup hopes to seize iBeacon market with unique parking solution

If you're visiting a cafe or small storefront in downtown Saint John, N.B. sometime soon, don't be surprised if you receive a message to your smartphone offering to pay for your parking -

Published on: August 20th, 2015 Brian Jackson

Wix and Facebook partner on ad creation tool for marketers

  Web development platform Wix.com Inc. is teaming up with Facebook Inc. to make it easier for Wix users to create Facebook ads directly from the Facebook platform. In addition to offering template

Published on: July 20th, 2015 Jeff Jedras

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Published on: July 15th, 2015 Jeff Jedras

LinkedIn the social platform of choice for B2B marketers: survey

Business to business marketers may spend a lot of time on Facebook, but ask them what platform is the most important to their business and LinkedIn is actually the clear winner. According to

Published on: July 3rd, 2015 Jeff Jedras

Tech savvy Canadian athletes prepare for the 2015 Pan Am/ParaPan Am Games

When we think of elite athletes, the first image that comes to mind isn’t usually technology. Typically, the blood, sweat and tears we associate with athletic pursuits take over beforehand. This visual is

Published on: June 26th, 2015 Jackie Atkins

Facebook Messenger no longer requires Facebook account

Facebook has completed the segmentation of its instant messaging app from its core social networking service today with the announcement that new Messenger accounts can be created without being a registered Facebook user.

Published on: June 24th, 2015 Brian Jackson

The educational case for social media in the workplace

Countering the movement from many companies to rule out social media like Facebook and LinkedIn on company time comes a school of thought that says "don't ban it; use it to your own

Published on: May 29th, 2015 Roz Bahrami

IBM software taps into Facebook’s social graph

Users of IBM Commerce software have better access into the data its customers pour into Facebook after announcing a deal with the world's largest social network on Wednesday. IBM Corp. and Facebook said

Published on: May 8th, 2015 Brian Jackson

Algorithm shakeup: Google, Facebook make changes

Search giant Google and social media platform Facebook have both announced changes to their respective platforms that will impact web and social media marketers. Google this week rolled out changes to its search

Published on: April 23rd, 2015 Jeff Jedras

What the recent announcements at F8 mean for advertisers

Facebook's annual F8 conference is typically all about developers networking and sharing code snippets with each other. But this year, the announcements coming out of F8 will have an impact on both businesses

Published on: April 2nd, 2015 Karim Kanji

Here’s how Keek plans to make money from its Facebook Messenger partnership

A Toronto-based social network based on 36-second videos sees a new partnership with Facebook as the path to more business-to-business deals and earning money off in-app purchases. Facebook made specific mention of Keek

Published on: March 26th, 2015 Brian Jackson

Facebook announces Messenger for Business at F8

Facebook is extending its Messenger app into a platform that will support third-party developers and allow businesses to interact with customers via real-time chat, the popular social network announced today during its F8

Published on: March 25th, 2015 Brian Jackson