New Facebook tool lets marketers target audiences based on individual interests

A new Facebook feature allows publishers to reach audiences who are specifically interested in such narrow subjects as "computer servers" and "digital data" with their posts without alienating the ones who might enjoy

Published on: February 8th, 2016 Eric Emin Wood

80 per cent of viewers to watch Super Bowl on at least two screens: Salesforce

Approximately 73 per cent of viewers plan to use two screen-based devices during Super Bowl 50 on Sunday, with a nearly equal number planning to use smartphones and televisions and an additional seven

Published on: February 4th, 2016 Eric Emin Wood

Celebrating Facebook’s 12th Anniversary

12 years ago today, the world changed forever. An opportunity was churned into an idea, and that idea is what turned PHP code into a thing. That thing being Facebook. From that point on,

Published on: February 4th, 2016 Ashley Huffman

Google ads catching up with Facebook’s clickthrough rate: Adobe report

The global growth in paid search engine marketing (SEM) is slowing down at the expense of mobile advertising, according to a new report by Adobe Systems' Digital Index division. Among other findings, the

Published on: February 1st, 2016 Eric Emin Wood

Top 5 Facebook data insights for Canadian marketers

Facebook Inc. is digging deeper than ever before into its Canadian user data to sell itself as a premiere advertising venue for marketers in this country. With its user base in Canada topping

Published on: January 29th, 2016 Christine Wong


What the consolidation of mobile app developers means for your business

New York City-based venture capitalist Fred Wilson recently posted an observation on his blog that should fascinate any marketer with even a passing interest in reaching mobile users: None of the top 25

Published on: January 4th, 2016 Eric Emin Wood

Facebook brings Instant Articles to Canada, Android users

Facebook Inc.'s mobile users can get their first taste of Canadian content through the social networking giant's Instant Articles service today - provided they speak French. Le Journal de Montréal and Le Journal

Published on: December 16th, 2015 Eric Emin Wood

5 tech brand tie-ins to Star Wars: The Force Awakens

 

Published on: December 16th, 2015 Brian Jackson

Microsoft president announces new philanthropic arm

Microsoft Philanthropies is a new organization within the company that will be dedicated to helping people around the world meet challenges with, contribute to, and take advantage of, technological innovation, Microsoft Corp. president and chief

Published on: December 15th, 2015 Eric Emin Wood

Blue Jays, Star Wars, U.S. election among Facebook’s top Canadian trends in 2015

Facebook has come a long way since 2014, when it first added "trending topics" to users' feeds. And as 2015, its first full year of letting users know they weren't alone in freaking

Published on: December 9th, 2015 Eric Emin Wood

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Published on: December 8th, 2015 Nectarios Economakis

What is your HR department doing to foster Internet use?

When Mark Zuckerberg, CEO of Facebook, put out a call to America's high-tech companies to assume some responsibility in spreading Internet access to all people, many human rights departments were left scrambling trying

Published on: November 5th, 2015 Roz Bahrami

Soon Facebook will allow video as your profile pic

Social networks continually strive towards a better user experience. They want you to spend more time on the site and share it with others all over the web and outside of it. In a

Published on: November 4th, 2015 Wolston Lobo