Tech savvy Canadian athletes prepare for the 2015 Pan Am/ParaPan Am Games

When we think of elite athletes, the first image that comes to mind isn’t usually technology. Typically, the blood, sweat and tears we associate with athletic pursuits take over beforehand. This visual is

Published on: June 26th, 2015 Jackie Atkins

Facebook Messenger no longer requires Facebook account

Facebook has completed the segmentation of its instant messaging app from its core social networking service today with the announcement that new Messenger accounts can be created without being a registered Facebook user.

Published on: June 24th, 2015 Brian Jackson

The educational case for social media in the workplace

Countering the movement from many companies to rule out social media like Facebook and LinkedIn on company time comes a school of thought that says "don't ban it; use it to your own

Published on: May 29th, 2015 Roz Bahrami

IBM software taps into Facebook’s social graph

Users of IBM Commerce software have better access into the data its customers pour into Facebook after announcing a deal with the world's largest social network on Wednesday. IBM Corp. and Facebook said

Published on: May 8th, 2015 Brian Jackson

Algorithm shakeup: Google, Facebook make changes

Search giant Google and social media platform Facebook have both announced changes to their respective platforms that will impact web and social media marketers. Google this week rolled out changes to its search

Published on: April 23rd, 2015 Jeff Jedras

What the recent announcements at F8 mean for advertisers

Facebook's annual F8 conference is typically all about developers networking and sharing code snippets with each other. But this year, the announcements coming out of F8 will have an impact on both businesses

Published on: April 2nd, 2015 Karim Kanji

Here’s how Keek plans to make money from its Facebook Messenger partnership

A Toronto-based social network based on 36-second videos sees a new partnership with Facebook as the path to more business-to-business deals and earning money off in-app purchases. Facebook made specific mention of Keek

Published on: March 26th, 2015 Brian Jackson

Facebook announces Messenger for Business at F8

Facebook is extending its Messenger app into a platform that will support third-party developers and allow businesses to interact with customers via real-time chat, the popular social network announced today during its F8

Published on: March 25th, 2015 Brian Jackson


13 ways to boost SEO with social media backlinks

Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly

Published on: March 23rd, 2015 Wolston Lobo

5 Facebook tips to increase engagement

Facebook is an important part of our digital social life. That makes it important from a business standpoint too. If your business receives significant traffic from this social network then let me show

Published on: March 10th, 2015 Wolston Lobo

Facebook starts rolling out Ads Manager app for iOS

No need for marketers to go to the trouble of opening up a laptop to manage their Facebook ad campaigns any more; the social network began pushing out its new Ads Manager app

Published on: February 24th, 2015 Brian Jackson

CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

It’s 6 o’clock, do you know where your tweets are?

You might read a tweet in about one second, but often the scribe that crafted that perfect 140-character gem has spent much more time writing it. With so much effort going into one

Published on: February 5th, 2015 Brian Jackson