Practice good ‘password hygiene’ to avoid social media hi-jacking

Nearly one-third of Internet users stay logged into social media sites, leaving themselves open to attacks, according to a new study. In a voluntary survey of about 10,000 people worldwide, security software provider

Share on LinkedIn Comment on this article Share with Google+ Published on: May 7th, 2013 Candice So

Kirstine Stewart wins in social media country managers ‘death match’

A little bird told us that Kirstine Stewart has been appointed the managing director of Twitter Canada. She was the executive vice president of English services at Canadian Broadcasting Corporation. Her TV experience

Share on LinkedIn Comment on this article Share with Google+ Published on: May 3rd, 2013 Wolston Lobo

How to use Facebook’s new ‘Promoted Page Likes’ ad

After four months of testing ‘Promoted page Likes’ with U.S. businesses, Facebook has rolled out the feature globally. It eliminates the use of the complicated dashboard that was in place before.  This will

Share on LinkedIn Comment on this article Share with Google+ Published on: May 3rd, 2013 Wolston Lobo

Canadian agencies recognized for Facebook campaigns

Two Canadian advertising agencies are probably getting a lot of "likes" on Facebook today after being recognized at the Facebook Studio Awards. The awards are given out annually (this is the second batch

Share on LinkedIn Comment on this article Share with Google+ Published on: April 29th, 2013 Brian Jackson

Facebook Home offers hyper-targeted access to mobile channel

It seems that whenever a new social media tool comes out, brands and agencies look at ways they can use it to sell more of their wares. The same can be said when

Share on LinkedIn Comment on this article Share with Google+ Published on: April 26th, 2013 Karim Kanji

The social network speaks: Facebook Home

It would make sense for the social web to be abuzz over Facebook's announcement of its Home suite of Android apps. Salesforce Marketing Cloud counted 74,000 mentions during the announcement. That strikes me

Share on LinkedIn Comment on this article Share with Google+ Published on: April 8th, 2013 Dave Webb

First impressions of Facebook Home

Let me be upfront: I'm not the world's biggest fan of The Facebook. I think that, too often, there's a little too much sharing going on. The games can chew up far too

Share on LinkedIn Comment on this article Share with Google+ Published on: April 4th, 2013 Dave Webb

Animated GIFs’ retro comeback is about engagement

Last week Google announced that their social network (Google+ for those of you at home keeping score) would begin supporting animated GIFs as profile pictures. With the popularity of Twitter's Vine app coupled with the dominance of

Share on LinkedIn Comment on this article Share with Google+ Published on: April 3rd, 2013 Karim Kanji

Waterloo students competing in ‘March Madness’ of computer programming

As March Madness – the month of NCAA basketball playoff matches that is also viewed as the tournament that recognizes the best post-secondary school talent in the world – comes to a close,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2013 Brian Jackson

Facebook acquires Atlas Advertiser Suite from Microsoft

In a deal that reminds us of the close links between Microsoft Corp. and Facebook, the world's most popular social network is acquiring a marketing software suite from the world's biggest software company.

Share on LinkedIn Comment on this article Share with Google+ Published on: March 1st, 2013 Brian Jackson

And the Oscar for most Facebook likes goes to…

Even if Sunday night’s Oscars broadcast was sort of boring, at least we could amuse ourselves by opening up our second screen of choice and taking part in the social media conversation about

Share on LinkedIn Comment on this article Share with Google+ Published on: February 25th, 2013 Brian Jackson

Instamonial makes social media referrals a snap

There is a strong trend in social media sharing towards visual content lately, and a new Toronto-based startup wants to help businesses take advantage of that with an iPhone app. KnexxLocal is planning

Share on LinkedIn Comment on this article Share with Google+ Published on: February 13th, 2013 Brian Jackson

Coupon app cashes in on Facebook mobile ad units

A Toronto-based mobile coupons startup is crediting a Facebook advertising unit in part for its popularity after just a couple of months in the App Store. Checkout 51 offers consumers a mobile app

Share on LinkedIn Comment on this article Share with Google+ Published on: February 13th, 2013 Brian Jackson

Facebook boosts fundraising campaigns: study

Most people use Facebook to share cute pictures of their pets or complain about the weather, but it's becoming a more popular fundraising platform as well, according to one study.Peer-to-peer campaigns, or crowdfunding

Share on LinkedIn Comment on this article Share with Google+ Published on: January 25th, 2013 Brian Jackson