Want to reach millennials? Snapchat, email safe bets, Fluent says [infographic]

Millennials - that alternately praised and despised generation of 18-to-34-year-olds born between 1982 and 1998 - might have less brand loyalty than their predecessors, but they actually use Facebook less and are more

Published on: August 26th, 2016 Eric Emin Wood

WhatsApp gives users 30 days to opt out of giving Facebook carte blanche use of their phone numbers

Users of instant messaging service WhatsApp will see their account information - including their phone numbers - shared with Facebook and used for ad targeting, unless they take action to opt out of

Published on: August 25th, 2016 Brian Jackson

Early days of Facebook chatbots do little to inspire

More companies are using Facebook chatbots to communicate with customers, but how useful are these tools really going to be for businesses? This month, Icelandair began using a Facebook chatbot to communicate with

Published on: August 23rd, 2016 Danny Bradbury

Use this free tool to ‘creep’ your competition’s Facebook engagement

Admit it, you've been guilty of "Facebook creeping" before - so why not turn that attention onto your competitors' Facebook efforts to turn that bad habit into productive business activity? It may sound

Published on: August 17th, 2016 Wolston Lobo

Energy services provider using Pokémon Go to help overheated Canadians catch a new air conditioner

As this week's record-breaking temperatures across Canada make it increasingly more difficult for even the most dedicated Pokémon Go player to catch 'em all, a Toronto-based energy services company is reminding them that

Published on: August 12th, 2016 Eric Emin Wood

Facebook helping businesses by giving users more control, overriding ad blocking

Facebook Inc. is framing its new ad preference feature as a victory for users - one that will give them more control over the ads they see - but also giving advertisers reason

Published on: August 10th, 2016 Eric Emin Wood

Connor McDavid shines on the ice, but not so much online

After going first overall in the 2015 NHL draft to the Edmonton Oilers, Connor McDavid has gained quite a lot of attention from hockey fans all over. Already a Canadian superstar, we looked

Published on: August 10th, 2016 Jackie Atkins

Instagram releases new Snapchat-like feature

Facebook Inc. subsidiary Instagram has released a new feature that condenses a day's updates into a slideshow - assuming users want it to. According to the company, "Instagram Stories" adds a user's updates

Published on: August 2nd, 2016 Eric Emin Wood

Facebook and Twitter compete head to head for sports fans’ attention

If you're seeing a lot more sports content on your social media feeds lately, it's no coincidence. Both Facebook and Twitter have been pushing sports to the top of the agenda with a number

Published on: July 29th, 2016 Jackie Atkins

Mobile now accounts for 84% of Facebook’s ad revenue, COO says

Focusing on mobile continues to pay off for Facebook Inc.: the company's mobile ad revenue reached $5.2 billion USD during the last quarter, accounting for 84 per cent of overall ad revenue, COO

Published on: July 28th, 2016 Eric Emin Wood

Knee injury doesn’t sideline Russell Martin from social media

Despite a recent knee injury caused by a fall in the shower, catcher Russell Martin has been a solid asset for the Toronto Blue Jays this season. He's known not only as member of

Published on: July 27th, 2016 Jackie Atkins

‘Best way to advertise on Facebook’ wins International Startup Festival

Toronto-based Flixel's expertise is creating 'living photos' that you can watch in just a few seconds. And it didn't take Flixel's CEO Philippe LeBlanc much more than that to net the $160,000 grand

Published on: July 19th, 2016 Brian Jackson

Facebook combining BBM and Snapchat with new Messenger encryption feature

If Mark Zuckerberg has his way, we'll soon be using Facebook Messenger to check the weather, receive shipping updates, and order pizza. Less enticing, perhaps, is the thought of using the popular instant

Published on: July 8th, 2016 Eric Emin Wood

LinkedIn courted Salesforce, Google, Facebook in addition to Microsoft, Recode reveals

It turns out Microsoft Corp. wasn't the only tech giant interested in acquiring LinkedIn Corp. A document filed with the U.S. Securities and Exchange Commission (SEC) on June 1 reveals that LinkedIn approached

Published on: July 4th, 2016 Eric Emin Wood