Use this free tool to ‘creep’ your competition’s Facebook engagement

Admit it, you've been guilty of "Facebook creeping" before - so why not turn that attention onto your competitors' Facebook efforts to turn that bad habit into productive business activity? It may sound

Published on: August 17th, 2016 Wolston Lobo

Energy services provider using Pokémon Go to help overheated Canadians catch a new air conditioner

As this week's record-breaking temperatures across Canada make it increasingly more difficult for even the most dedicated Pokémon Go player to catch 'em all, a Toronto-based energy services company is reminding them that

Published on: August 12th, 2016 Eric Emin Wood

Facebook helping businesses by giving users more control, overriding ad blocking

Facebook Inc. is framing its new ad preference feature as a victory for users - one that will give them more control over the ads they see - but also giving advertisers reason

Published on: August 10th, 2016 Eric Emin Wood

Connor McDavid shines on the ice, but not so much online

After going first overall in the 2015 NHL draft to the Edmonton Oilers, Connor McDavid has gained quite a lot of attention from hockey fans all over. Already a Canadian superstar, we looked

Published on: August 10th, 2016 Jackie Atkins

Instagram releases new Snapchat-like feature

Facebook Inc. subsidiary Instagram has released a new feature that condenses a day's updates into a slideshow - assuming users want it to. According to the company, "Instagram Stories" adds a user's updates

Published on: August 2nd, 2016 Eric Emin Wood

Facebook and Twitter compete head to head for sports fans’ attention

If you're seeing a lot more sports content on your social media feeds lately, it's no coincidence. Both Facebook and Twitter have been pushing sports to the top of the agenda with a number

Published on: July 29th, 2016 Jackie Atkins

Mobile now accounts for 84% of Facebook’s ad revenue, COO says

Focusing on mobile continues to pay off for Facebook Inc.: the company's mobile ad revenue reached $5.2 billion USD during the last quarter, accounting for 84 per cent of overall ad revenue, COO

Published on: July 28th, 2016 Eric Emin Wood

Knee injury doesn’t sideline Russell Martin from social media

Despite a recent knee injury caused by a fall in the shower, catcher Russell Martin has been a solid asset for the Toronto Blue Jays this season. He's known not only as member of

Published on: July 27th, 2016 Jackie Atkins

‘Best way to advertise on Facebook’ wins International Startup Festival

Toronto-based Flixel's expertise is creating 'living photos' that you can watch in just a few seconds. And it didn't take Flixel's CEO Philippe LeBlanc much more than that to net the $160,000 grand

Published on: July 19th, 2016 Brian Jackson

Facebook combining BBM and Snapchat with new Messenger encryption feature

If Mark Zuckerberg has his way, we'll soon be using Facebook Messenger to check the weather, receive shipping updates, and order pizza. Less enticing, perhaps, is the thought of using the popular instant

Published on: July 8th, 2016 Eric Emin Wood

LinkedIn courted Salesforce, Google, Facebook in addition to Microsoft, Recode reveals

It turns out Microsoft Corp. wasn't the only tech giant interested in acquiring LinkedIn Corp. A document filed with the U.S. Securities and Exchange Commission (SEC) on June 1 reveals that LinkedIn approached

Published on: July 4th, 2016 Eric Emin Wood

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Instagram to bring brand pages to Canadians before the end of the year

In a recent visit to Facebook's new Toronto offices, Marne Levine, Instagram's COO, announced that of the 400 million monthly active users on the platform, 8.5 million of them are Canadian. In conjunction with

Published on: June 3rd, 2016 Karim Kanji

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins