What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

International Startup Festival sees fourth year of growth

Photo: Phil Telio is the founder of the wildly successful International Startup Festival, which returns to Montreal this week for its fourth -- and largest-ever -- edition. For the more than 1,500 attendees expected

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Francis Moran

5 times social media led to real social change

By Ilan Nass, Fueled In recent years, social media has played a key role in the spread of revolutionary ideas. It was the catalyst behind the Occupy Wall Street movement, where organizers across

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Fueled

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

2 surprising charts that show high school students don’t read BuzzFeed as much as you think

The attempts of an older generation to understand the way younger people use technology is often a fruitless and confounding exercise, but thanks to a fairly comprehensive survey conducted by Niche of 7,000 high

Share on LinkedIn Comment on this article Share with Google+ Published on: June 24th, 2014 Brian Jackson

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 ITBusiness Staff

How the Toronto Raptors’ marketing team used social media during Game 7

One of the greatest strengths of social media is its ability to gauge public sentiment. For marketers, that can be invaluable. Want to know what people thought of your conference, or what they

Share on LinkedIn Comment on this article Share with Google+ Published on: May 9th, 2014 ITBusiness Staff

HootSuite giving users business insights with uberVU Boards

HootSuite Inc., the Vancouver-based social media platform, has announcing another integration into its App Directory this week - this time with one of its own acquisitions. After scooping up social analytics platform uberVU

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2014 Candice So


Facebook’s mobile ads network expands marketer reach on social graph

Toronto-area digital marketers and app developers reacted with enthusiasm today after Facebook announced a series of incremental updates to its advertising services and apps platform from the F8 developer conference in San Francisco.

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

What Chris Hadfield’s ‘CMO’ can teach us about marketing

When I heard Chris Hadfield was going to be the commander of the International Space Station (ISS) in 2012, I thought he'd approach the job with the proper gravitas and a good sense

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

Facebook Studio Awards recognize Sport Chek, Vancouver Playland

Facebook Inc. is awarding two Canadian marketing campaigns for its third-annual Facebook Studio Awards program: one that actually got people off Facebook and into stores, and one that was literally vomit-inducing. As one

Share on LinkedIn Comment on this article Share with Google+ Published on: April 29th, 2014 Brian Jackson

Facebook poised to launch mobile ads network: report

Facebook Inc. will unveil a mobile ad network at its F8 developer conference in San Francisco later this month, reports Re/code. Quoting "multiple sources familiar with the matter" Re/code writer Mike Isaac writes

Share on LinkedIn Comment on this article Share with Google+ Published on: April 21st, 2014 Brian Jackson