Facebook boosting marketers’ ability to measure conversions on its platform

For marketers who use social media to reach their customers, Facebook can be among one of the most important tools in their arsenal. The trouble is, it can be hard to gauge performance

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2015 Candice So

Growth in number of active Facebook and Twitter users set to slow in Canada: eMarketer

Canadians are known for being power users on the web and in consuming video content. So much so, in fact, that we may be reaching the saturation point in our use of social

Share on LinkedIn Comment on this article Share with Google+ Published on: January 26th, 2015 Candice So

Facebook’s economic impact upon the world? $227 billion, Deloitte says

With more than 1.3 billion people around the world on Facebook – so, about a seventh of the planet – it’s not exactly a secret that the Menlo Park, Calif.-based company has had

Share on LinkedIn Comment on this article Share with Google+ Published on: January 20th, 2015 Candice So

Facebook at Work is Facebook’s answer for the enterprise

Facebook Inc. has launched a new feature called “Facebook at Work,” a new app for iOS and Android aimed at enterprise users. Right now, the new app is only available for Facebook’s beta

Share on LinkedIn Comment on this article Share with Google+ Published on: January 14th, 2015 Candice So

Twitter versus Facebook: How Twitter is trying to catch up to what Facebook has achieved

To tweet on Twitter or post a status on Facebook? OK, to be fair, these two things aren't mutually exclusive, as any social media marketer would tell you. Choosing between Twitter and Facebook

Share on LinkedIn Comment on this article Share with Google+ Published on: January 12th, 2015 Candice So

Four marketers tell us what they think of Facebook’s predictions for 2015

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at

Share on LinkedIn Comment on this article Share with Google+ Published on: January 9th, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Share on LinkedIn Comment on this article Share with Google+ Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Share on LinkedIn Comment on this article Share with Google+ Published on: January 8th, 2015 Candice So

Here’s why marketers are targeting Canadians on Facebook with videos

If you scrolled through your Facebook news feed just ahead of the Black Friday weekend, here's a few things you may have come across: a shoe hovers in mid-air and then is consumed

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 Brian Jackson

Yahoo projected to topple Twitter for mobile ads share

Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal

Share on LinkedIn Comment on this article Share with Google+ Published on: December 4th, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Candice So

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So