Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

Twitter jumps into commerce with the ‘Buy Now’ button

Twitter Inc. has launched a new feature for e-commerce, sticking a big "Buy" button next to an image within a tweet. It's simple, it's straightforward, and it might give the social platform a

Share on LinkedIn Comment on this article Share with Google+ Published on: September 8th, 2014 Candice So

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 8th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Candice So

Facebook rolls out Privacy Checkup tool to remind users of their settings

Facebook Inc. is launching a new tool that will help users quickly check out and customize their privacy settings. Branded the new feature as Privacy Checkup, the Palo Alto, Calif.-based company will be

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

Facebook is targeting its ads based on cell signals

To reach consumers in emerging markets and remote locations, Facebook Inc. is getting smarter about how it's targeting its ads. Advertisers now have the ability to target their ads on Facebook, based on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 27th, 2014 Candice So

Mobile apps now account for over half of time with digital media

We’ve heard it before, and we’ll probably hear it again – for businesses looking to reach current customers and to gain new ones, mobile is one of the most important channels they can

Share on LinkedIn Comment on this article Share with Google+ Published on: August 25th, 2014 Candice So

Facebook patching vulnerability that could force iPhones to make calls

For iPhone users, there's definitely some convenience in being able to just tap a phone number, kickstarting a prompt that will ask whether they'd like to call it. However, there's some danger in

Share on LinkedIn Comment on this article Share with Google+ Published on: August 25th, 2014 Candice So

Yahoo’s Tumblr acquisition fails to reclaim display ads market: eMarketer

Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 21st, 2014 Brian Jackson

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

Facebook changing interactions with Mentions and Messenger apps

Facebook Inc.’s Mentions app is landing in Canada today, allowing public figures to quickly post updates to their pages, to track what users are saying about them, to start a mobile Q and

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So