Algorithm shakeup: Google, Facebook make changes

Search giant Google and social media platform Facebook have both announced changes to their respective platforms that will impact web and social media marketers. Google this week rolled out changes to its search

Published on: April 23rd, 2015 Jeff Jedras

What the recent announcements at F8 mean for advertisers

Facebook's annual F8 conference is typically all about developers networking and sharing code snippets with each other. But this year, the announcements coming out of F8 will have an impact on both businesses

Published on: April 2nd, 2015 Karim Kanji

Here’s how Keek plans to make money from its Facebook Messenger partnership

A Toronto-based social network based on 36-second videos sees a new partnership with Facebook as the path to more business-to-business deals and earning money off in-app purchases. Facebook made specific mention of Keek

Published on: March 26th, 2015 Brian Jackson

Facebook announces Messenger for Business at F8

Facebook is extending its Messenger app into a platform that will support third-party developers and allow businesses to interact with customers via real-time chat, the popular social network announced today during its F8

Published on: March 25th, 2015 Brian Jackson


13 ways to boost SEO with social media backlinks

Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly

Published on: March 23rd, 2015 Wolston Lobo

5 Facebook tips to increase engagement

Facebook is an important part of our digital social life. That makes it important from a business standpoint too. If your business receives significant traffic from this social network then let me show

Published on: March 10th, 2015 Wolston Lobo

Facebook starts rolling out Ads Manager app for iOS

No need for marketers to go to the trouble of opening up a laptop to manage their Facebook ad campaigns any more; the social network began pushing out its new Ads Manager app

Published on: February 24th, 2015 Brian Jackson

CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

It’s 6 o’clock, do you know where your tweets are?

You might read a tweet in about one second, but often the scribe that crafted that perfect 140-character gem has spent much more time writing it. With so much effort going into one

Published on: February 5th, 2015 Brian Jackson

A breakdown of social media during the 49th Super Bowl

The dust has settled and the 49th Super Bowl is over, but brands and marketers are still gauging the effects of their campaigns during one of the year's biggest events for advertising -

Published on: February 2nd, 2015 Candice So

Google, Microsoft, Facebook, and Apple top list of Canada’s most influential brands of 2014

Google, Microsoft, Facebook, Apple, and YouTube – these brands all have something in common, and it’s more than all being luminaries of the tech industry. These were the most influential brands in Canada

Published on: January 28th, 2015 Candice So

Facebook boosting marketers’ ability to measure conversions on its platform

For marketers who use social media to reach their customers, Facebook can be among one of the most important tools in their arsenal. The trouble is, it can be hard to gauge performance

Published on: January 28th, 2015 Candice So

Growth in number of active Facebook and Twitter users set to slow in Canada: eMarketer

Canadians are known for being power users on the web and in consuming video content. So much so, in fact, that we may be reaching the saturation point in our use of social

Published on: January 26th, 2015 Candice So