Facebook combining BBM and Snapchat with new Messenger encryption feature

If Mark Zuckerberg has his way, we'll soon be using Facebook Messenger to check the weather, receive shipping updates, and order pizza. Less enticing, perhaps, is the thought of using the popular instant

Published on: July 8th, 2016 Eric Emin Wood

LinkedIn courted Salesforce, Google, Facebook in addition to Microsoft, Recode reveals

It turns out Microsoft Corp. wasn't the only tech giant interested in acquiring LinkedIn Corp. A document filed with the U.S. Securities and Exchange Commission (SEC) on June 1 reveals that LinkedIn approached

Published on: July 4th, 2016 Eric Emin Wood

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Instagram to bring brand pages to Canadians before the end of the year

In a recent visit to Facebook's new Toronto offices, Marne Levine, Instagram's COO, announced that of the 400 million monthly active users on the platform, 8.5 million of them are Canadian. In conjunction with

Published on: June 3rd, 2016 Karim Kanji

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins

5 potential pitfalls of Facebook messenger’s new chat bot feature

If you're trying to get on board with Facebook's new chat bots, steer clear of Poncho the weather cat. Facebook is beginning to roll out a new feature in its Messenger app - chat

Published on: May 10th, 2016 Jackie Atkins

Many Canadians trust social media, but not the companies behind it: Environics

A new survey led by Environics Communications made headlines recently for concluding that Canadians don't trust social media - but according to the Toronto-based communications firm, the truth is more complicated than that.

Published on: May 4th, 2016 Eric Emin Wood

5 social media marketing lessons from the non-profit industry

Whether private, public, or non-profit, audience engagement is the name of the game when it comes to social media marketing, a recent panel hosted by Facebook Canada concluded - and while the few

Published on: April 29th, 2016 Eric Emin Wood

Facebook Canada head Jordan Banks on finding talent and getting them fired up

When Facebook, Inc.’s Canadian division opened its first office in Toronto seven years ago, its only mandate was to support clients with advertising, and there were only five employees, all of them focused

Published on: April 29th, 2016 Eric Emin Wood


3 guidelines for creating more effective ads on Facebook and Instagram

Though social media networks such as Facebook and Instagram play an increasingly central role in the marketing efforts of many companies, those marketing efforts play an equally central role in social networks' revenue

Published on: April 25th, 2016 Eric Emin Wood

Top 4 things that mattered about Facebook’s F8 update

Earlier this week, Facebook held its F8 conference in California. The (almost) annual conference is an opportunity for the social media giant to announce new platform integrations, marketing opportunities and overall successes. Here

Published on: April 14th, 2016 Karim Kanji

Facebook’s Connectivity Lab unveils two new high-capacity networking systems

The Connectivity Lab, the engineering arm of Facebook, Inc.'s non-profit initiative Internet.org, which aims to bring the world online, unveiled two new technologies yesterday during Facebook's F8 conference that could make its ambitious

Published on: April 14th, 2016 Eric Emin Wood