CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

It’s 6 o’clock, do you know where your tweets are?

You might read a tweet in about one second, but often the scribe that crafted that perfect 140-character gem has spent much more time writing it. With so much effort going into one

Published on: February 5th, 2015 Brian Jackson

A breakdown of social media during the 49th Super Bowl

The dust has settled and the 49th Super Bowl is over, but brands and marketers are still gauging the effects of their campaigns during one of the year's biggest events for advertising -

Published on: February 2nd, 2015 Candice So

Google, Microsoft, Facebook, and Apple top list of Canada’s most influential brands of 2014

Google, Microsoft, Facebook, Apple, and YouTube – these brands all have something in common, and it’s more than all being luminaries of the tech industry. These were the most influential brands in Canada

Published on: January 28th, 2015 Candice So

Facebook boosting marketers’ ability to measure conversions on its platform

For marketers who use social media to reach their customers, Facebook can be among one of the most important tools in their arsenal. The trouble is, it can be hard to gauge performance

Published on: January 28th, 2015 Candice So

Growth in number of active Facebook and Twitter users set to slow in Canada: eMarketer

Canadians are known for being power users on the web and in consuming video content. So much so, in fact, that we may be reaching the saturation point in our use of social

Published on: January 26th, 2015 Candice So

Facebook’s economic impact upon the world? $227 billion, Deloitte says

With more than 1.3 billion people around the world on Facebook – so, about a seventh of the planet – it’s not exactly a secret that the Menlo Park, Calif.-based company has had

Published on: January 20th, 2015 Candice So

Facebook at Work is Facebook’s answer for the enterprise

Facebook Inc. has launched a new feature called “Facebook at Work,” a new app for iOS and Android aimed at enterprise users. Right now, the new app is only available for Facebook’s beta

Published on: January 14th, 2015 Candice So

Twitter versus Facebook: How Twitter is trying to catch up to what Facebook has achieved

To tweet on Twitter or post a status on Facebook? OK, to be fair, these two things aren't mutually exclusive, as any social media marketer would tell you. Choosing between Twitter and Facebook

Published on: January 12th, 2015 Candice So

Four marketers tell us what they think of Facebook’s predictions for 2015

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at

Published on: January 9th, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

Here’s why marketers are targeting Canadians on Facebook with videos

If you scrolled through your Facebook news feed just ahead of the Black Friday weekend, here's a few things you may have come across: a shoe hovers in mid-air and then is consumed

Published on: December 10th, 2014 Brian Jackson

Yahoo projected to topple Twitter for mobile ads share

Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal

Published on: December 4th, 2014 Brian Jackson