The new privacy: Consumers want more control over their digital identity

With an increasingly connected world and the Internet of things, it's good that consumers are becoming more comfortable sharing their personal information on line. But there's a catch: they want more control over how

Published on: March 11th, 2015 Jeff Jedras

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Published on: November 4th, 2014 Candice So

#FollowFriday – privacy laws, e-commerce, and geolocation marketing

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button.   A handy redline of PIPEDA showing

Published on: April 10th, 2014 Candice So

You can’t hack that: 4 ways to avoid an IT data breach

Companies have good reasons to fear data breaches. Whether it’s a single hacker targeting Twitter accounts with a phishing scheme or an orchestrated attack on a major U.S. retailer, sometimes it feels like

Published on: March 11th, 2014 Shawn Freeman

RSA keynotes tackle NSA allegations out of the gate

Updated on Feb. 26, 2014 at 7:45am ET with analyst comments from Anton Chuvakin of Gartner Inc. There’s been a lot of talk about RSA Security Inc.’s involvement with the U.S. National Security

Published on: February 25th, 2014 Candice So

#FollowFriday – 3 people to follow in marketing, 3D tech, and privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on marketing and leadership, 3D technology, or privacy and security, these

Published on: February 6th, 2014 Candice So

There may be no data sovereignty in the cloud: McAfee chief privacy officer

One of the most talked about issues today is that of data privacy.  And, in the digital world, the privacy of one’s data matters and needs to be vigilantly protected.  Whether you are

Published on: February 5th, 2014 Brian Clendenin

Canadians would sell all their data to a brand for $2,000: Microsoft

Canadians and other global consumers are getting more savvy about the idea that marketers want a piece of their personal data, and expect to see value in return for giving it up, according

Published on: January 30th, 2014 Brian Jackson