Articles By Candice So

5 tips for optimizing – and kicking ‘best practices’ to the curb

It’s a difficult balance to strike – whenever ‘best practices’ come up, it’s hard for marketers to upset the status quo and say they want to try something new. But the concept of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

SAP acquires Concur to boost its cloud presence

SAP America Inc., a subsidiary of German multinational company SAP SE, is going to acquire Concur Technologies Inc. in a deal worth $8.3 billion U.S., helping the software maker get into the corporate

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

How to join a Twitter chat: Video

Here at IT World Canada, we put on a lot of Twitter chats for our brands – ITWorldCanada.com, ITBusiness.ca, and ComputerDealerNews.com. With our Twitter chats, we love to get people talking about shifts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

How marketing can become a ‘noble profession’

Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

In two decades, not one database crash

When Gary McMullen first began hunting for a development platform for his company, he had a slew of criteria in mind – the technology needed to be scalable, it needed to be easy

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

10% of top ecommerce brands flouting CASL, study finds

When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

Seal unveils ‘Google for derivatives’ tool for financial contracts

Seal Software Ltd., a company dedicated to helping businesses find contracts buried in their databases, is moving into the financial sector with a new tool. Based in the U.S., the company specializes in

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

Ooma launches three new updates for microbusiness users

Phone service provider Ooma Inc. has now launched three updates to Ooma Office, improving users’ ability to send faxes, giving them toll-free numbers, and allowing users to manage their own voicemail, call logs,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 16th, 2014 Candice So

3 tips for finding a good channel solutions provider

Big data, streamlining business operations, generating revenue, integrating systems together – once upon a time, buying solutions for these business needs was mostly the territory of the CIO and IT department. But nowadays,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 16th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

With sales and marketing becoming a more crucial piece of businesses everyday, chief marketing officers (CMOs) are also getting more attention, more clout, and (potentially) more marketing dollars for their departments. That being

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

The case for WordPress in the enterprise

For enterprise organizations looking to jump into content marketing, they should go where large media sites and independent bloggers are going – WordPress, the popular content management system and blogging platform. That’s according

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

How Apple Pay can kickstart marketing opportunities

One of the biggest headlines in tech this week - if not the biggest - was around Apple's announcements of the iPhone 6, the phablet-sized iPhone 6 Plus, the Apple Watch, and Apple

Share on LinkedIn Comment on this article Share with Google+ Published on: September 12th, 2014 Candice So

Banks and financial services eyeing the cloud, SAP and Ovum research says

The cloud isn’t just reserved for startups and other tech businesses – banks and financial services companies are looking to tap into it, too. That’s the conclusion of a survey released this week

Share on LinkedIn Comment on this article Share with Google+ Published on: September 12th, 2014 Candice So