Articles By Candice So

Nearly half of CMOs don’t feel they’re paid enough, survey says

Being a marketer isn't easy - not only do marketers have to create the right messages for the right audiences, targeting these audiences at the right time, but they also need to prove

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

MaRS’ Jolt accelerator announces partnership with PayPal, fourth cohort

MaRS Discovery District’s accelerator, Jolt, has announced a new partnership with PayPal Inc., as well as the start of its fourth cohort. On Monday, it’s partnering with PayPal’s Startup Blueprint, making it the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

85% of marketers feel more demand to show ROI, survey says

It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

Sage partners with Moneris, Canada Post, MasterCard Canada

Sage North America has struck up a number of partnerships with Canadian organizations, including Moneris Solutions Inc., a payment processor, Canada Post, and MasterCard Canada. The company has also announced it’s working with

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

81% of Canadian SMBs doing their own accounting, survey finds

For small businesses keeping track of their expenses, it may seem like it’d be easier to outsource accounting and bookkeeping. Yet in a new survey from Intuit, 81 per cent of Canadian small

Share on LinkedIn Comment on this article Share with Google+ Published on: July 25th, 2014 Candice So

#FollowFriday – marketing, entrepreneurship, and diversity

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people in

Share on LinkedIn Comment on this article Share with Google+ Published on: July 25th, 2014 Candice So

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

Visa to launch tokenization service for wearables, smart devices

Visa Inc. has put together a slew of new offerings to secure online payments – not just for the desktop, but for smart devices and wearables. On Thursday, the payments processor said it’s

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

MIT researchers built a data protector that still lets you use your apps

Giving away personal data in exchange for services can be a heavy trade-off. On one hand, it seems obvious - just be careful about who you give your data to and what you

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

Marin integrates with DataSong to give marketers online and offline insights

San Francisco-based Marin Software has announced its latest partner – DataSong, an analytics company that provides a solution for revenue attribution and customer targeting. Marin Software provides a revenue acquisition management platform, which

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2014 Candice So

FreshBooks raises $30M in first funding round

Cloud accounting software provider FreshBooks has raised $30 million U.S. in a funding round led by Oak Investment Partners, a U.S.-based venture capital (VC) firm. The other investors in the round were Atlas

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2014 Candice So

Users uncovering 44 per cent of mobile app issues, survey finds

Developing mobile apps is a hard business. With fierce competition in app stores, a race to push out an app quickly, and the need to revisit the app and update it often, QA

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

Chekkt aims to be a new Amazon or eBay for B2B buyers

For B2B buyers on the hunt for a software solution, combing through technical manuals and wading through vendor websites can be tedious work – and for small businesses and startups, it’s often just

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So