Pepsi Super Bowl Ad Cardi B
A screen grab from a Pepsi ad shows what viewers of the big game will see on TV, and on YouTube.

Published: January 31st, 2019


Black Friday bargain hunters turn to social media for shopping

Social media is drawing a lot of attention this year for holiday shoppers, with a major increase in Canadian consumers using Instagram and other social media platforms to make purchasing decisions, according to a

Published on: November 23rd, 2018 Meagan Simpson

Hashtag Trending: Youtube viewers watching for longer; companies microchipping staff; Twitter considers edit feature

First up trending on LinkedIn: Longer videos are starting to get much more popular on Youtube. The video streaming platform is seeing a surge of videos extending past 15 minutes, and even hours

Published on: November 13th, 2018 Shruti Shekar

Toronto-based Storyful launches ‘Youtube for voice entertainment’

A Toronto-based startup that's hoping to create an interactive audio content platform accessed through smart speakers released its Alexa Skill on Wednesday. The "choose your own adventure" type of stories are a perfect

Published on: October 10th, 2018 Brian Jackson

No surprises from Google as it unveils Pixel 3, Pixel Slate, Google Home Hub

NEW YORK --- Google did its best to try and distract people from the fact that most of its products have been leaked in the past couple of months, with flashy promos leading

Published on: October 10th, 2018 Alex Coop

CinemaTech: Eighth Grade depicts how thoroughly tech has embedded itself into kids’ lives

CinemaTech is Eric Emin Wood’s periodic look at how pop culture depicts the world of tech. SPOILER WARNING: An informal poll of the ITWC editorial team tells me there's a good chance you

Published on: August 16th, 2018 Eric Emin Wood

Hashtag Trending – Instagram takes a swipe at YouTube, Intel CEO resigns, Microsoft launches blockchain project

Instagram will let users post longer videos, Intel's CEO resigns, and Microsoft launches an ambitious blockchain project. First up, on LinkedIn. In an apparent swipe at YouTube, Instagram has announced that it will

Published on: June 22nd, 2018 Alex Coop

Should anti-doping agencies be able to hack athletes’ phones? – Tech in Sports Ep. 45

All the latest sports tech news, including the NHL’s dive into using smart data-tracking pucks, DAZN winning exclusive broadcast rights to European soccer in Canada, tech at the World Cup, and more! Plus,

Published on: May 28th, 2018 Mandy Kovacs

Hashtag Trending – Youtube shooter’s motive; Zuckerberg pressured; Sunsama

More details emerge about the Youtube shooter, Mark Zuckerberg is under pressure to step down as Facebook chairman, and a new productivity tool that sounds pretty great. Trending on Youtube, is a CBS

Published on: April 5th, 2018 Brian Jackson

Hashtag Trending – Slack makes big privacy changes, YouTube will annoy users with more ads, former Uber CEO Travis Kalanick has a new gig

Slack’s new privacy rules let your boss download your private chats, YouTube is increasing the number of ads before music videos so you subscribe to its music service, and former Uber CEO Travis

Published on: March 22nd, 2018 Mandy Kovacs

Hashtag Trending – Facebook ends newsfeed experiment, YouTube goes after conspiracy theorists

Facebook stops its newsfeed experiment, YouTube goes after conspiracy theorists, and Kim Kardashian West’s new prank show is picked up by Facebook. First up from Google Trends is news that Facebook has begun

Published on: March 5th, 2018 Mandy Kovacs

The most impactful tech stories of the 2018 Winter Olympics – Tech in Sports Ep. 31

The Tech in Sports crew explores all the latest sports tech news from the last week, including a cryptocurrency-sponsored Canadian Olympic speedskater, a tech summit at the NBA All-Star game, Tom Brady's new

Published on: February 20th, 2018 Mandy Kovacs

Hashtag Trending – Youtube business insights; SnapChat’s new competition; Amazon layoffs

Youtube finally talks about the Logan Paul controversy - on Youtube. Google launches a SnapChat competitor, but SnapChat is totally not worried. And Amazon announces corporate layoffs. Popular on Youtube, an interview the

Published on: February 14th, 2018 Brian Jackson

YouTube hopes to win back marketers with new advertising standards

YouTube wants to make sure that advertisers are reaching the audiences they want, through content they are proud to be associated with. It's with this goal in mind that the streaming video giant,

Published on: January 17th, 2018 Eric Emin Wood

Top 10 ads on YouTube Canada 2017

Published on: December 6th, 2017 Alex Coop