Rebuilding trust – key to social media marketing in 2019, Hootsuite finds

In 2019 social media marketing will be all about rebuilding trust with consumers and creating interactive, personalized and genuine content to engage the modern consumer according to Hootsuite. This past year was a

Published on: December 20th, 2018 Meagan Simpson

Facebook introduces advertising for ‘Stories’ feature

Canadian advertisers will now be able to take advantage of Facebook’s large user base through the social media platform’s ‘Stories’ feature. Facebook announced on Wednesday that ads for stories are now available to

Published on: September 28th, 2018 Meagan Simpson

2.5 billion people use Facebook, WhatsApp, or Instagram at least once a month

Around 2.5 billion people use Facebook, WhatsApp, Instagram, or the company's instant messaging app, Messenger, at least once per month, Facebook Inc. has revealed. Co-founder and CEO Mark Zuckerberg revealed the number during

Published on: July 26th, 2018 Eric Emin Wood

Hashtag Trending – Whatsapp CEO’s Facebook is costly; Twitter turns to video; Tesla has major cash problems

WhatsApp CEO Jan Koum is leaving Facebook and it could be quite the costly exit, Twitter is taking a bigger step into video, and Tesla has a pretty serious cash problem. From Google

Published on: May 2nd, 2018 Alex Radu

WhatsApp founder leaving Facebook over privacy concerns, Washington Post reports

It looks like the ongoing controversy over Facebook Inc.'s privacy policies might have had a casualty after all. On Monday, WhatsApp co-founder and CEO Jan Koum, whose messaging app was acquired by Facebook

Published on: May 1st, 2018 Eric Emin Wood

Hashtag Trending – WhatsApp outage; Alberta bans bots; Alexa for Business

WhatsApp was down for a few minutes and apparently, that’s a big deal. Alberta is getting tough in the battle against ticket-buying bots. And Amazon’s Alexa might just be your newest colleague. Trending

Published on: December 1st, 2017 Brian Jackson

WhatsApp gives users 30 days to opt out of giving Facebook carte blanche use of their phone numbers

Users of instant messaging service WhatsApp will see their account information - including their phone numbers - shared with Facebook and used for ad targeting, unless they take action to opt out of

Published on: August 25th, 2016 Brian Jackson

A CMO to Know: Marie Hattar, Check Point Software

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: November 24th, 2014 Brian Jackson

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Published on: September 8th, 2014 Candice So

BlackBerry surprise beneficiary of Facebook’s $19 billion acquisition of WhatsApp

Yesterday social media giant Facebook Inc. announced it is acquiring instant messaging app WhatsApp Inc. in a deal totalling US$19 billion - the sum of $12 billion in stock, $4 billion in cash,

Published on: February 20th, 2014 Brian Jackson