Mobile advertising to boom next year, Gartner report says

Digital advertisers, take note – the market might look slow now, but the budget for advertising on mobile devices is going up, according to research firm Gartner Inc. Global mobile advertising spending is

Published on: January 21st, 2014 Candice So

Vidyard adds HootSuite hookup to its video marketing integration powers

Canadian video-hosting company Vidyard Inc. has launched a new app that meshes with HootSuite Inc., allowing businesses to connect their videos with social media. Vidyard, based in the Waterloo-Kitchener region of Ontario, announced

Published on: August 15th, 2013 Candice So

AOL’s latest acquisition highlights importance of online video

AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the

Published on: August 7th, 2013 Candice So

Toronto company plays ads around videos, not before them

Jolted Media Group Ltd. (JMG) has signed a partnership with AOL Canada, finalizing an agreement to serve ads across AOL’s sites. With AOL Canada as its first partner, the Toronto-based company will be

Published on: August 2nd, 2013 Candice So