video advertising | IT Business

Here are the video advertising tools users like best

Users of the best software available for video advertising find that it offers lots of good features, but could do better when handling bulk loads of video ads, according to reviews collected by

Published on: February 11th, 2016 Brian Jackson @brianjjackson

Facebook’s new ‘slideshow’ ad targets emerging markets

Facebook announced a new type of ad unit, slideshow, that it says will help businesses reach users in emerging markets and will be available to advertisers globally. The tool is a simple one,

Published on: October 29th, 2015 Brian Jackson @brianjjackson

Video: The unstoppable force running through advertising

With advances in technology and changes in media consumption, video has become the talk of the town for advertisers and consumers alike. In just the last few years the medium has grown leaps

Published on: July 3rd, 2015 Joseph Vito DeLuca @joevitodeluca

Google debuts a richer video experience for marketers

Marketers that are looking to directly drive purchasing from their online video marketing campaigns will benefit from new video marketing capabilities from Google. Ask any network manager watching his or her bandwidth utilization

Published on: May 21st, 2015 Jeff Jedras @jeffjedrasitw

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So @candice_so

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So @candice_so

Here’s how to repurpose your PowerPoint presentation and turn it into a video

Conference season is wrapping up ahead of the holidays, but if you gave a talk and have any presentation slide decks handy, you may want to check out this tool. In October, Kitchener,

Published on: November 24th, 2014 Candice So @candice_so

Real-time bidding and programmatic – what’s the difference?

For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh

Published on: November 17th, 2014 Candice So @candice_so

ExtendTV brings programmatic ad buying to local businesses

For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer

Published on: November 12th, 2014 Candice So @candice_so

Yahoo acquires BrightRoll for $640 million

Yahoo! Inc. has just acquired BrightRoll, a company that provides a platform for video advertising, for $640 million in cash. We've covered BrightRoll a number of times, as it's a company that's been

Published on: November 12th, 2014 Candice So @candice_so

Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Published on: October 29th, 2014 Candice So @candice_so

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Published on: October 3rd, 2014 Brian Jackson @brianjjackson

Mobile users watching long-form videos on their devices, Ooyala finds

Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to

Published on: April 1st, 2014 Candice So @candice_so

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So @candice_so

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Mobility Sales and Marketing

Advertisers think Canadians are watching a lot of online video, and they’re right: AOL

Eric Emin Wood