In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Published on: December 12th, 2014 Joseph Vito DeLuca

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Published on: December 1st, 2014 Candice So

Atomic Reach helping marketers write to their ‘audience’s level’

Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a

Published on: October 3rd, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Published on: September 26th, 2014 Candice So

France’s ‘Anti-Amazon’ law takes the wrong approach

By Hugo Beniada, Fueled After taking aim at U.S. Internet giants, including Yahoo Inc. and Google Inc., France’s new target is the online retailer Amazon.com Inc. Last month, the French Senate has approved the so-called

Published on: February 27th, 2014 Fueled

Polar drops ‘Mobile’ from brand, shifts focus to native advertising

Toronto-based Polar Mobile is well known across Canada for its work developing mobile applications for big brand publishers. But after six years of working with more than 400 publishers, the company is doing

Published on: August 1st, 2013 Brian Jackson

Fast flip forward – Google adds heft to news preview service

Google has added more than 50 newspapers, magazines, Web sites and TV stations to Fast Flip, the service that allows users to preview or 'flip' through news stories. Google Fast Flip was introduced

Published on: December 21st, 2009 Matt Egan and Juan Carlos Perez

Google could rescue news industry with micropayments system

Google is promoting a payments system to the newspaper industry that would let Web surfers pay a small amount for individual news stories, an idea that could help publishers struggling with the impact

Published on: September 11th, 2009 Jeremy Kirk