Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Published on: September 29th, 2014 Candice So

HootSuite and MarketChorus launch machine learning app for marketers

For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based

Published on: April 23rd, 2014 Candice So

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

Want better content marketing? Just ask

At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already

Published on: December 5th, 2013 Candice So

More SEO boosting pointers

So you’ve created a Web site for yourself, maybe for your business now you need to get the search engines not just to find it but try to get it on the first

Published on: August 29th, 2013 Curtis Sheppard

Defamed online? Here’s what you can do about it

What can you do when you find content about yourself online that you think is defamation? How do you address it? Is it possible to have it removed from search results or from

Published on: April 8th, 2009 Meridith Levinson

Web allows Institute to offer new services, seek new business opportunities

With a wealth of information freely available and social networks on every corner, grand organizations formerly relying on traditional print publishing arms to bring in revenue have had to change.Publishing remains the mainstay

Published on: April 1st, 2008 Mark Chillingworth