The trouble with mentors is…

By Francis Moran Last week I had a call with a CEO who has twice been a client. Along with a technical founder, he's been working on a new startup for about a

Published on: February 11th, 2013 Francis Moran

SR&ED and the law of unintended consequences

By Francis Moran  Canada’s Scientific Research and Experimental Development tax credit program is undoubtedly one of the most popular industrial incentive schemes around. Shortened to SR&ED and usually referred to as “Shred,” the program provides

Published on: December 7th, 2012 Francis Moran

Nobody’s ever told me, ‘I have too much money for marketing’

By Francis Moran With the possible exception of a client vying for a huge defence procurement project in the late 1980s, an undertaking for which money certainly seemed to be no object, I’m

Published on: November 28th, 2012 Francis Moran

Startup Canada to call for urgent action to support Canadian entrepreneurs

By Francis Moran  The results of the largest consultation ever undertaken within the community of Canadian entrepreneurs and their supporters will be unveiled in a series of six cross-country news conferences on Tuesday when

Published on: November 23rd, 2012 Francis Moran

Mitch Joel on why marketing is everything

By Alexandra Reid      In this podcast, originally created for IABC's The Voice, I explore the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that

Published on: October 15th, 2012 Francis Moran

Marketing is about more than the color of your new website

By Francis Moran  When prospects approach us to talk about our helping them with their marketing, they almost always mean help with their marketing programs, the stuff they do to promote their company and product

Published on: October 12th, 2012 Francis Moran

Why I started learning code: a marketer’s perspective

By Alexandra Reid  If you’ve read any of our posts here, you will know that we’re heavily involved in the Canadian and international startup scenes, from Ottawa to Montreal all the way to B.C.’s

Published on: October 3rd, 2012 Francis Moran

Screach taps journalists for inbound marketing push

This is the eighth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that

Published on: September 10th, 2012 Francis Moran

2012 B2B content marketing trends

By Alexandra Reid  Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high

Published on: September 6th, 2012 Francis Moran

The worst marketing sin

Imagine you want to go to New York. And New York is a five-hour drive away. You start out on a certain route but after two hours, you haven’t reached New York yet.

Published on: August 15th, 2012 Francis Moran

The best time to start a business

By Francis Moran To hear many of the speakers at last week’s International Startup Festival in Montréal tell it, there has rarely been as good a time as the present to start a new business. “Now is

Published on: July 20th, 2012 Francis Moran

Looking for that sweet spot to get market traction

By Francis Moran Sometimes, you need to take a step back to get two steps ahead. In the almost two months since we last touched base with Matt Lemelin, CEO of Genevolve Vision

Published on: March 23rd, 2012 Francis Moran

Dealing with the devilish details of bringing IP to market

By Francis Moran According to Matt Lemelin, CEO of Genevolve Vision Diagnostics, there are more than 100 occupations which rely on workers having normal colour vision. As we explored in our last post, civilian

Published on: February 1st, 2012 Francis Moran

Giving a fair shake to the eyes in the sky

by Francis Moran In July 2002, a FedEx Boeing 727 carrying cargo crashed on its approach for a night-time landing in Tallahassee, Fl. A U.S. National Transportation Safety Board investigation identified the first

Published on: December 11th, 2011 Francis Moran