Tagged: market research

Reach affluent consumers who actually want to answer your surveys with Centiment

Eric Emin Wood

Published: January 18th, 2017

Give your customer research a longer memory with Vision Critical’s new release

Imagine you're on the marketing team for, oh, say, a computer hardware manufacturer, and you're pitching your vision for selling the company's latest line of computers. Which campaign do you think will sound

Published on: May 27th, 2016 Eric Emin Wood

IDC’s 2016 predictions: IoT headed for huge growth (and security headaches)

Worldwide use of Internet of Things devices will see explosive growth over the next year but so will security breaches related to them, according to IDC’s global technology predictions for 2016. In a

Published on: November 5th, 2015 Christine Wong

The trouble with mentors is…

By Francis Moran Last week I had a call with a CEO who has twice been a client. Along with a technical founder, he's been working on a new startup for about a

Published on: February 11th, 2013 Francis Moran
‘Moms with iPhones’ become mobile market research agents for hire

‘Moms with iPhones’ become mobile market research agents for hire

During this summer’s Canada Day long weekend, Ryan Sharp needed pictures of some beer coolers in Quebec convenience stores – so he turned to an army of iPhone-wielding shoppers to deliver the goods.By

Published on: December 6th, 2012 Brian Jackson
The fine art of the business hustle

The fine art of the business hustle

By Francis Moran For a pre-revenue startup that is bootstrapping its way to market, incurring the cost to travel to another city to attend an industry trade conference with an admission price of

Published on: November 21st, 2011 Francis Moran
Part I: BlueArc’s challenge to get past the low-hanging fruit

Part I: BlueArc’s challenge to get past the low-hanging fruit

By Francis Moran and Leo Valiquette Last month, BlueArc Corp., a 13-year-old maker of network storage systems based in California, was acquired by Hitachi Data Systems for a reported $600 million. BlueArc’s business was

Published on: November 9th, 2011 Francis Moran
Meet CommentAir Technologies

Meet CommentAir Technologies

By Francis Moran and Leo Valiquette Siblings Katie and Luke Hrycak are in that category of entrepreneurs who could be called reluctant innovators. They found themselves in the midst of a problem they

Published on: November 8th, 2011 Francis Moran
Part II: Dissecting the brain of the market pays off for BlueArc

Part II: Dissecting the brain of the market pays off for BlueArc

By Francis Moran and Leo Valiquette In a recent post, we introduced BlueArc, a maker of networked attached storage (NAS) systems for managing unstructured data in high-performance computing applications, and Ken Rosen, a corporate strategy

Published on: October 27th, 2011 Francis Moran
Championship: Back to school

Championship: Back to school

By Francis Moran and Leo Valiquette A couple of moons ago, we talked about how “entrepreneur” is often a four-letter word on the university campus. Too many schools fail to appreciate how Web 2.0 has

Published on: September 13th, 2011 Francis Moran
Championship: Making the most of the juicy leftovers

Championship: Making the most of the juicy leftovers

By Francis Moran and Leo Valiquette Recently, tech heavyweights from around the world lined up to bid for Nortel Network’s portfolio of more than 6,000 telecommunications and web-related patents. When the dust settled, the

Published on: August 30th, 2011 Francis Moran
Championship: Opening up the ivory tower

Championship: Opening up the ivory tower

By Francis Moran and Leo Valiquette In the context of getting technology to market, “champion” can mean a lot of different things. Early in this series we defined it as individuals within established enterprises

Published on: August 23rd, 2011 Francis Moran
Facebook users worldwide protest site’s controversial privacy practices

Facebook users worldwide protest site’s controversial privacy practices

You didn't actually read through the Facebook Terms of Use webpage when you signed up for a Facebook account, did you? By my count, it's more than 3,700 words of legal mumbo jumbo

Published on: February 19th, 2009 Thomas Wailgum
Free online tool helps you create effective marketing campaigns

Free online tool helps you create effective marketing campaigns

The executive who just plunked down $50,000 for a new European sedan, the senior couple that spent $5,000 on a cross-country Canadian tour, the worker, stowing away $10,000 in an RRSP contribution yearly

Published on: February 3rd, 2009 Nestor Arellano
IT research spend – getting the best value for your analyst dollar

IT research spend – getting the best value for your analyst dollar

On the Web site of mega research firm Gartner Inc. lives a section titled IT Budget Optimization , which, among other things, offers for sale 20 research papers on strategies for cutting IT

Published on: May 28th, 2008 Lisa DiCarlo