If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North
In the last month, two family members and one friend have had laptops stolen right out of their homes. Sadly, none of the systems were equipped with remote-monitoring software, meaning the chances of
Small and medium sized businesses in the Okanagan Valley of south western British Columbia are receiving free market research from a not-for-profit organization that uses geographic information system (GIS) technology with marketing analysis
Published on: May 26th, 2011 Nestor Arellano @itbusinessca
Traveling can be a stressful affair for even the most seasoned remote worker, but tracking your dispersed workers when they're on a trip is no less complicated for the head office administrator. The
Published on: May 13th, 2011 Nestor Arellano @itbusinessca
Very few people actually use location-based marketing, but size doesn't matter in the space, according to a study released by the Pew Internet and American Life Project.The survey follows the heels of Facebook's
Published on: November 8th, 2010 Tony Bradley @itbusinessca
Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications.For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers
Published on: November 1st, 2010 John Brandon @itbusinessca
First there was location-based social network Foursquare. Then Gowalla and other sites followed suit and launched. And now with news that Facebook is slowly rolling out its own location-based technology, you can expect
Published on: August 25th, 2010 Kristin Burnham @itbusinessca
Pressed to respond to the rising popularity of online services that let people broadcast their location, Facebook mostly hit the right notes with the initial design of Places, although it's too early to
Published on: August 23rd, 2010 Juan Carlos Perez @itbusinessca
