How the best marketers optimize their campaigns

If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North

Published on: June 3rd, 2014 Candice So

LockItTight helps you recover stolen laptop

In the last month, two family members and one friend have had laptops stolen right out of their homes. Sadly, none of the systems were equipped with remote-monitoring software, meaning the chances of

Published on: July 20th, 2011 Rick Broida

‘Economic gardening’ helps B.C. SMBs revive economy

Small and medium sized businesses in the Okanagan Valley of south western British Columbia are receiving free market research from a not-for-profit organization that uses geographic information system (GIS) technology with marketing analysis

Published on: May 26th, 2011 Nestor Arellano

TripIt makes tracking remote workforce easier

Traveling can be a stressful affair for even the most seasoned remote worker, but tracking your dispersed workers when they're on a trip is no less complicated for the head office administrator. The

Published on: May 13th, 2011 Nestor Arellano

Location-based marketing: size doesn’t matter

Very few people actually use location-based marketing, but size doesn't matter in the space, according to a study released by the Pew Internet and American Life Project.The survey follows the heels of Facebook's

Published on: November 8th, 2010 Tony Bradley

How retailers are taking advantage of location-based services

Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications.For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers

Published on: November 1st, 2010 John Brandon

5 myths about location-based services

First there was location-based social network Foursquare. Then Gowalla and other sites followed suit and launched. And now with news that Facebook is slowly rolling out its own location-based technology, you can expect

Published on: August 25th, 2010 Kristin Burnham

Facebook Places cautiously described as ‘good’

Pressed to respond to the rising popularity of online services that let people broadcast their location, Facebook mostly hit the right notes with the initial design of Places, although it's too early to

Published on: August 23rd, 2010 Juan Carlos Perez