5 tips for optimizing – and kicking ‘best practices’ to the curb

It’s a difficult balance to strike – whenever ‘best practices’ come up, it’s hard for marketers to upset the status quo and say they want to try something new. But the concept of

Published on: September 22nd, 2014 Candice So

3 brutally honest lessons learned about landing pages

When someone begins a review blog post with a big photo of Simon Cowell, you just know things are going to get nasty. Actually, while Oli Gardner of Unbounce doesn't really get nasty

Published on: July 10th, 2014 Brian Jackson

GetResponse launches landing page creator tool for marketers

GetResponse Inc. has branched out from its email marketing service, offering a new product that will allow marketers to build their own landing pages, no coding knowledge required. Based in Poland, the company

Published on: June 16th, 2014 Candice So

Volkswagen Canada drives advance sales with ‘countdown’ campaign

Marketers are always talking about wanting to drive conversions on landing page, but Volkswagen Canada has taken it to a whole new level with its latest digital promotion for the 2014 Golf and

Published on: May 2nd, 2014 Brian Jackson

CMOs should embrace customer-facing activities

When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel

Published on: April 28th, 2014 David Rosenfeld

4 marketing tactics to effectively tap the user conversion funnel

To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion

Published on: April 28th, 2014 David Rosenfeld

3 changes to the consumer buying consideration process that marketers must know

Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must

Published on: April 28th, 2014 David Rosenfeld

How to successfully tackle the user conversion funnel

The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the

Published on: April 28th, 2014 David Rosenfeld