12 must-have Google tools for data-driven marketing

Are we in the golden age of marketing? Google says we are, as digital technology not only gives marketers a richer canvas on which to exercise their creativity, but also the data that

Published on: May 5th, 2014 Brian Jackson

The most overused words on LinkedIn in 2013

Most people would agree being “responsible” is a good thing - but if you want your next employer to notice you, keep that off your LinkedIn profile. LinkedIn, the social networking site for

Published on: December 23rd, 2013 Candice So

Five don’ts of writing press releases, with SEO in mind

When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed

Published on: October 15th, 2013 Candice So

BroadbandTV releases new platform for YouTube’s content creators

Canadian media and tech company BroadbandTV Corp. has just kicked off an open beta phase of Viso Catalyst, a web platform allowing YouTube channel partners to learn what’s working – and what isn’t

Published on: September 23rd, 2013 Candice So

More SEO boosting pointers

So you’ve created a Web site for yourself, maybe for your business now you need to get the search engines not just to find it but try to get it on the first

Published on: August 29th, 2013 Curtis Sheppard

Drawing customers in with a click on Google AdWords

Businesses looking to advertise to customers using Google Search can now get an updated version of Adigence, a search engine marketing software as a service (SaaS) app. Branded as Adigence 2.0, Ottawa-based Apption

Published on: July 9th, 2013 Candice So

3 reasons to consider Bing ads instead of Google AdWords

How do you find something on the Internet? You Google it. The fact that Google's brand name has become interchangeable with the word "search" in the context of the Web is a big

Published on: June 7th, 2013 Brian Jackson

Top tips for ‘successful’ keyword marketing on Yahoo

Google may account for about 80 per cent of search volume in Canada, but that doesn't mean you can ignore Yahoo. It still pulls in 17 million unique users per month. Besides, more

Published on: October 22nd, 2009 Brian Jackson

iPhoto tricks to master your image library

Much of the attention for iPhoto '08 has focused on the new Events pane, which organizes your photos based on when they were taken. But Apple's newest photo manager has many more tricks

Published on: March 3rd, 2008 Jim Heid and Kelly Turner