A decade of digital marketing

Focus on the customer, a keen eye for trends and judicious growth objectives are vital to surviving business ups and downs, according to marketing specialists who recently discussed lessons learned from upheavals in

Published on: October 30th, 2007 Nestor Arellano

Saving marketing dollars with Webinars

Businesses promoting products and services through Webinars must carefully tailor sessions to suit specific audiences in order to maximize the technology's potentials.In the last two years, the use of Internet-based meeting tools know

Published on: October 20th, 2007 Nestor Arellano

Go-go Vista gadgets

Mini Web-based applications interchangeably called widgets and gadgets are enjoying increasing popularity in North America. Marketers should view these programs -- which often appear as tiny windows providing quick access to Internet sites,

Published on: September 25th, 2007 Nestor Arellano

The marketer’s guide to Web 2.0

Segmented captive audiences, instant messaging, video uploading, blog editing, photo galleries, content ranking and rewards, these are but a few of the features that make today's interactive Web 2.0 environment fun and addictive

Published on: September 5th, 2007 Nestor Arellano

Make Web 2.0 work for you, not against you

Evidence among the growing number of businesses employing Web-based social networking tools indicates that Web 2.0 has a promising corporate future.However, experts warn that organizations should institute clear-cut ground rules for employees and

Published on: August 2nd, 2007 Nestor Arellano

Net neutrality means the Internet remains something worth using

Last June, a U.S. Senate panel rejected proposed rules that would require all Internet traffic to be treated the same no matter what its “source” or “destination” might be. It was a close

Published on: March 6th, 2007 Shane Schick

The Internet needs a ruling body with more teeth

The problem begins with the acronym, especially a consonant that sits in the centre of it. For all the talk about making it more like the United Nations, the “c” in ICANN stands

Published on: October 20th, 2006 Shane Schick

Battle for control over Web being fought on several fronts

The recent attempt by some countries to place control of the Internet under the United Nations achieved very little success. This result could be viewed as a victory by those who fear a

Published on: February 1st, 2006 Ron Scott