Hired posters degrading Web’s information credibility

In China, they're called the Internet Water Army: legions of people paid to flood online hangouts with postings and comments (primarily for marketing purposes). And according to academic researchers, they're degrading information quality

Published on: November 24th, 2011 John P. Mello Jr.

Video Rewind: Privacy vs. economy

As data breaches and reports of mobile devices tracking users continue to plague consumers, let's look back a couple of years ago when this issue was explored during the Toronto Tech Week.Marketing and

Published on: October 27th, 2011 ITBusiness Staff

Free or cheap tools for Search marketing success

The world of search engine optimization is awash with scores of tools that promise to make a marketers job easier.Wading through all these options can be a daunting task and not a few

Published on: June 12th, 2009 Nestor Arellano

Google gets undue credit for ad conversions says Microsoft

Google Inc. has gotten undeservedly all the credit for many clicks on the online ads it delivers via its search engine, but Microsoft Corp. wants to put a stop to that.So said Brian

Published on: October 20th, 2007 Juan Carlos Perez

Viral marketing fails to infect consumers says report

Viral marketing appeared to be reaching fever pitch levels earlier this summer but it might be coming down with a cold, according to a recent survey.While the key goal of viral marketing is

Published on: September 27th, 2007 Nestor Arellano