TORONTO -- The war for talent is over. Talent won. That was the bold declaration of talent headhunter Bruce Powell last week at The Currency of Talent, an event organized by IAB Canada
Advertising with online video in Canada is finally catching up with the amount of content consumed by Canadians, and it's being bought programmatically more often, according to a study from BrightRoll and the
It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented
Published on: October 30th, 2014
Candice So
@candice_so
The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of
Published on: September 17th, 2014
Candice So
@candice_so
Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad
Published on: September 25th, 2013
Candice So
@candice_so
Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm
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