Recruiting in the digital age: 10 ways to attract & retain top talent

TORONTO -- The war for talent is over. Talent won. That was the bold declaration of talent headhunter Bruce Powell last week at The Currency of Talent, an event organized by IAB Canada

Published on: July 13th, 2015 Jeff Jedras

Online video advertising on the rise in Canada: agency survey

Advertising with online video in Canada is finally catching up with the amount of content consumed by Canadians, and it's being bought programmatically more often, according to a study from BrightRoll and the

Published on: May 28th, 2015 Brian Jackson

Mobile video is an opportunity for advertisers: Nielsen

It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented

Published on: October 30th, 2014 Candice So

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Published on: September 17th, 2014 Candice So

Internet ad revenue narrowing lead with TV ads, IAB report finds

Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad

Published on: September 25th, 2013 Candice So

Online video advertising trumps TV commercials, study finds

Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm

Published on: June 6th, 2013 Candice So