Screach taps journalists for inbound marketing push

This is the eighth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that

Published on: September 10th, 2012 Francis Moran

Four surefire ways to create a Google friendly Web site

A corporate Web site is a powerful tool in a company's quest to win marketshare and influence customers. This is especially true for smaller firms seeking to expand awareness and sales of their

Published on: August 10th, 2010 Joaquim P. Menezes

How to improve your pay-per-click marketing strategy

Pay-per-click (PPC) advertising can be an expensive marketing strategy for many smaller businesses. Still, it can be a very effective tool for driving traffic to your site and making sales or "conversions."To embrace,

Published on: January 12th, 2009 Michelle MacLeod

How to Twitter your way to marketing success

(Read how Facebook improved sales for Coke in related story and video "Facebook app fuels 'after hours' buzz around Coke energy drink")As e-mail filters get more intelligent and computer users routinely ignore the

Published on: December 30th, 2008 Michelle MacLeod