It’s easier to visualize the marketing funnel when it’s actually a funnel

It can be hard to gain the insight you need to judge the success of your marketing campaign from a spreadsheet. Web presence analytics vendor gShift Labs thinks a dashboard might help. The Barrie,

Published on: March 6th, 2015 Jeff Jedras

Measuring performance still a challenge for digital marketers

A new survey concludes that digital marketers plan to ramp up their spending in 2015, even though measuring performance and results is still a challenge for many of them. The report was commissioned

Published on: February 18th, 2015 Jeff Jedras

The difference between smart and dumb content marketing

Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch

Published on: November 10th, 2014 Candice So