It’s easier to visualize the marketing funnel when it’s actually a funnel

It can be hard to gain the insight you need to judge the success of your marketing campaign from a spreadsheet. Web presence analytics vendor gShift Labs thinks a dashboard might help.

The Barrie, Ont.-based developer that specializes in web presence analytics software that helps agencies and brands measure the success of their online campaigns has introduced custom dashboards and reporting to its platform, so marketers can better visualize the search, social and web presence data contained within the system.

According to gShift, data visualization is critical to marketers that need to quickly analyze, compare and interpret multiple data points from their assorted online marketing channels, such as search, social and mobile. With the custom dashboards, marketers can choose to display only the data they need to track the progress of their campaigns and make decisions on necessary course-corrections. A new data insights tool will also analyze the data and offer advice for boosting visibility, traffic, and conversions.

“CMOs and other marketers have enough big data from their digital marketing campaigns,” said Krista LaRiviere, gShift co-founder and CEO, in a statement. “Now they need to be able to gain insights into where to best focus their attention and resources for optimal ROI.  gShift’s custom dashboards will help deliver those insights.”

Among the data the custom reporting framework will include is organic keyword positions, average monthly keyword search volumes, share of search, website traffic, website conversions, social signals, backlinks and competitive Intelligence. The dashboard framework also supports the integration of third-party data such as analytics, reviews or CRM data.


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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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