When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to
Published on: May 31st, 2017
Wolston Lobo
@WolstonL
Montreal-based online publisher Valnet Inc. isn't exactly a household name, but chances are you're familiar with at least one of its seven imprints. Between TheSportster, entertainment- and listicle-loving news site The Richest, TV
Published on: February 9th, 2017
Eric Emin Wood
@ericewood
As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites
Mobile consumers don't like waiting for content, so Google Inc. is releasing some new features to ensure that - when it comes to ads, at least - they won't have to. This week
Published on: July 21st, 2016
Eric Emin Wood
@ericewood
Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday,
Published on: January 7th, 2015
Candice So
@candice_so
Google Inc. has launched a new tool aimed at protecting advertisers from buying fake impressions – targeting a problem that has plagued the programmatic ad buying space. The search giant announced today it
Published on: November 11th, 2014
Candice So
@candice_so
Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a
Published on: October 23rd, 2014
Candice So
@candice_so
Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people
Published on: September 29th, 2014
Candice So
@candice_so
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