Google Attribution provides complete picture of your marketing efforts

When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to

Published on: May 31st, 2017 Wolston Lobo

How Montreal’s Valnet uses multiple ad platforms to maximize its content’s value

Montreal-based online publisher Valnet Inc. isn't exactly a household name, but chances are you're familiar with at least one of its seven imprints. Between TheSportster, entertainment- and listicle-loving news site The Richest, TV

Published on: February 9th, 2017 Eric Emin Wood

Video impressions on mobile saw 3,000% increase: Google

As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites

Published on: August 4th, 2016 Brian Jackson

Ensure your mobile ads load quickly with Google’s new DoubleClick features

Mobile consumers don't like waiting for content, so Google Inc. is releasing some new features to ensure that - when it comes to ads, at least - they won't have to. This week

Published on: July 21st, 2016 Eric Emin Wood

At CES 2015, Google says it will be telling advertisers when their ads actually get seen

Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday,

Published on: January 7th, 2015 Candice So

Google launches anti-fraud tool for programmatic ad buying

Google Inc. has launched a new tool aimed at protecting advertisers from buying fake impressions – targeting a problem that has plagued the programmatic ad buying space. The search giant announced today it

Published on: November 11th, 2014 Candice So

Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Published on: October 23rd, 2014 Candice So

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Published on: September 29th, 2014 Candice So