Engaging employees in a Millennial era

Millennials have recently surpassed Generation Xers as the largest generation in the Canadian workforce according to Statistics Canada. Millennials are expected to make up over 75 percent of the workforce by 2028. So

Published on: August 3rd, 2016 Sean Jimenez

The ABC’s of marketing to Generation X

They are squeezed by multiple responsibilities and pulled in many directions. In many ways, members of Generation X have been glossed over, as aging baby boomers and up-and-coming millennials grab most of the attention.

Published on: June 9th, 2016 Christine Wong

How Gen Z sees the workplace

Move over, millennials. There's a new generation in town, and it's got a different view of working life. Douglas Coupland famously branded the post-Baby-Boomers as Generation X. Generation Y followed; also called millennials

Published on: August 28th, 2015 Dave Webb

CMO Digital: Do your online habits fit a generational stereotype?

For episode 18 of CMO Digital, Fawn is looking to get her multi-generational team involved in explaining the content habits of millennials, generation X, and baby boomers. But will they be able to

Published on: July 16th, 2015 Brian Jackson

Multitasking, wearables could be in your workplace’s future

We’ve heard it before – young people are the future of work. Coming into workplaces with their high comfort level with tech and mobile devices, and armed with their demands to work whenever,

Published on: November 5th, 2014 Candice So

‘Put away the cozy image of the little old lady knitting a sweater for the grandkids’

By Alexandra Reid  This is a story about a 70-year-old woman who wants nothing to do with social media but is doing it anyway, inspired by an article I read on ReadWriteWeb last

Published on: October 26th, 2012 Francis Moran

How to profit from Facebook in the workplace

Recent statistics from O'Reilly Media indicate that Facebook's age demographic in North America continues to trend older. As a result, the world's largest social network could take on a more professional feel, as

Published on: December 10th, 2008 C.G. Lynch and Brian Jackson

5 Ways to Make Your Company Gen-Y Friendly

Also known as Millennials, this group consists of nearly 80 million individuals born roughly between 1979 and 1999. They are the workforce of the future. But what will it take to attract and

Published on: June 29th, 2008 Katherine Spencer Lee

From Dilbert to Dude – how your business can score with Web 2.0

Incorporating Web 2.0 social networking concepts into enterprises offers great benefits.But it also challenges, implementers of these technologies, as spokespersons from Best Buy, Serena Software, and Oracle related Tuesday during an industry event

Published on: June 19th, 2008 Paul Krill