Salesforce expands Marketing Cloud with Predictive Decisions

San Francisco-based Salesforce Inc. announced a new application for its marketing cloud today that aims to give marketers the data they need to add a personalized touch to their campaigns. Called Predictive Decisions,

Published on: March 5th, 2015 Brian Jackson

5 ways Salesforce Reach will turn sales reps into moonlight marketers

The sales and marketing function of a business are often heaped together into one category despite being two distinct lines of business - heck, we even do it on ITBusiness.ca with the way

Published on: July 25th, 2014 Brian Jackson

Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Published on: June 9th, 2014 Brian Jackson