Iterable updates e-mail marketing campaign builder

Eighteen-month-old San Francisco startup Iterable launched its Workflows feature on Wednesday, adding new functionality to its e-mail campaign-building platform. While Iterable's existing platform was capable of A/B testing for e-mail campaigns, comparing response rates

Published on: October 1st, 2014 Dave Webb

What if Google entered the social CRM market?

Earlier this month Google took the next step between deeper integration of its Google+ social network and its widely-used Gmail web-mail service. It announced it is rolling out an update that allowed any

Published on: January 20th, 2014 Brian Jackson

Elite Email adds mobile tool for marketers ahead of CASL

Canadian marketing company Elite Email Inc. has released a new mobile tool that aims to help businesses build a customer base – and keep it – as Canada’s anti-spam laws loom ahead. Elite

Published on: July 3rd, 2013 Candice So

Five ways to tell it’s spam

With what some have called the toughest anti-spam legislation in the world expected to finally come into force next year after having been originally passed in December 2010, small businesses should ensure they're

Published on: December 5th, 2012 Jeff Jedras

Anti-Spam law: Staying out of ‘The Freezer’ with your e-mail campaigns

While they're celebrating Canada Day this year, e-mail marketers may also be feverishly reviewing their e-mail lists to make sure they comply with a tough new anti-spam law. Although there have been questions

Published on: January 19th, 2012 Nestor Arellano

Spam messages masquerade as Food Network e-mail

Spam e-mail is making a swift rebound since a spam-friendly hosting provider was taken offline just two months ago, in part thanks to a technique that disguises spam as legitimate e-mail marketing messages.After

Published on: January 13th, 2009 Brian Jackson

E-mail marketing still delivers results for B2B campaigns

Read related story: How to build your brand and business with e-mail marketing Marketing on social networking sites might be making waves in the media, but for some Canadian businesses traditional e-mail marketing

Published on: July 29th, 2008 Nestor Arellano

The Dos and Don’ts of Smart E-Mail Marketing

Do: Create a snappy subject line that doesn't sound like an ad. People are more likely to open e-mail that has a simple, newsy, and direct header.Do: Use HTML rather than plain text.

Published on: May 19th, 2008 Becky Waring

Responsys tailors e-mail marketing solution for Liz Claiborne

For a successful e-mail marketing campaign, off-the-rack just won't do, fashion retailer Liz Claiborne Inc., recently found out.The New York-based company recently enlisted application service provider (ASP) Responsys of Redwood City, Calif., to

Published on: August 23rd, 2007 Nestor Arellano