One of the key things marketers should know about their target audience is whether they are still alive or not.It sounds obvious, but dead people don’t tend to buy much. Yet as anyone

Published on: August 14th, 2012 ITBusiness Staff

Vancouver credit union adds some smarts to direct marketing campaigns

Jerome Lengkeek feels the pressure growing. Like many companies these days, Coast Capital Savings is looking to get the most out of its budget in the least amount of time, and with as

Published on: March 2nd, 2009 Brian Jackson

At Canada Post’s virtual shopping mall you can shop…and never drop

When it comes to Christmas shopping is it possible to have your cake and eat it too? Is there a way Canadians get their shopping done, while avoiding crowded shopping malls, slushy winter

Published on: December 19th, 2008 Michelle MacLeod