Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Published on: June 9th, 2014 Brian Jackson

CMOs should embrace customer-facing activities

When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel

Published on: April 28th, 2014 David Rosenfeld

4 marketing tactics to effectively tap the user conversion funnel

To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion

Published on: April 28th, 2014 David Rosenfeld

3 changes to the consumer buying consideration process that marketers must know

Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must

Published on: April 28th, 2014 David Rosenfeld

How to successfully tackle the user conversion funnel

The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the

Published on: April 28th, 2014 David Rosenfeld

Part I: BlueArc’s challenge to get past the low-hanging fruit

By Francis Moran and Leo Valiquette Last month, BlueArc Corp., a 13-year-old maker of network storage systems based in California, was acquired by Hitachi Data Systems for a reported $600 million. BlueArc’s business was

Published on: November 9th, 2011 Francis Moran

Part II: Dissecting the brain of the market pays off for BlueArc

By Francis Moran and Leo Valiquette In a recent post, we introduced BlueArc, a maker of networked attached storage (NAS) systems for managing unstructured data in high-performance computing applications, and Ken Rosen, a corporate strategy

Published on: October 27th, 2011 Francis Moran