Adobe Summit preview – new look, more brains promised for Marketing Cloud

LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers

Published on: March 22nd, 2016 Brian Jackson

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So

Marketing with Twitter: Kirstine Stewart at Digital Day 3D

When Twitter Inc. announced it was setting up shop here in Canada back in April, that was a doozy of a news item. But equally big was the statement it released simultaneously –

Published on: October 23rd, 2013 Candice So

Vancouver firm the subject of crowdfunding reality TV show

The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV. It seems almost counter-intuitive, but bigger broadcasting

Published on: September 17th, 2013 Candice So

Rogers, Shaw and CBC launch online ad service

Although they compete with each other for television viewers, three of Canada's largest broadcasters are teaming up to sell online advertising.Rogers Communications Inc., theCanadian Broadcasting Corp. and ShawCommunications Inc. have joined forces to

Published on: April 30th, 2012 ITBusiness Staff

ACTRA won’t ‘give up’ despite Supreme Court ruling on ISPs

Cultural groups will not give up on compelling Internet Service Providers to contribute funding to Canadian productions despite a defeat in the form of a Supreme Court ruling made this morning.Canada's wholesale Internet

Published on: February 9th, 2012 ITBusiness Staff

Media Mayhem

John Ruffolo: While conventional media broadcasters and telecom carriers will be dealing with turmoil for some time, information-providers can look forward to a time when content will again be king.Edge: The IT, media

Published on: December 14th, 2006 Martin Slofstra