UpSnap partners with Valpak for mobile ads and coupon alliance

Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as

Published on: August 7th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Published on: July 8th, 2014 Candice So

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Published on: June 17th, 2014 Candice So

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Published on: May 20th, 2014 Candice So

Polar drops ‘Mobile’ from brand, shifts focus to native advertising

Toronto-based Polar Mobile is well known across Canada for its work developing mobile applications for big brand publishers. But after six years of working with more than 400 publishers, the company is doing

Published on: August 1st, 2013 Brian Jackson

Crowd-sourced graphic design service comes to Canada

A Web service that crowd sources the graphic design needs of a small business at a price of their choosing is receiving a warm response from budget-strapped entrepreneurs, but a more tepid response

Published on: October 25th, 2011 Brian Jackson

Making Web advertisements smarter, better targeted

Compared to Google Ads, most Web site banner advertisments are just plain dumb. While search engines like Google can place ads based on what a user is actively looking for, many Web site

Published on: December 16th, 2010 ITBusiness Staff