In rainy areas, phone users saw an ad forecasting the next sunny day when they might want to book a test drive instead. All the ads included the address of the nearest Audi dealership based on the phone user’s real-time location.
Co-founder of Netflix Marc Randolph speaks at the Audi Innovation Series held at Four Seasons Hotel on June 5, 2018 in Toronto, Canada. (Photo by George Pimentel/Getty Images for Audi)
Now you can add Audi Canada to the list of automotive companies taking a page from the tech industry. Last week the company released a 4DX-enabled version of "Pure Imagination," an ad for
Published on: April 19th, 2017
Eric Emin Wood
@ericewood
If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam
Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside
