In rainy areas, phone users saw an ad forecasting the next sunny day when they might want to book a test drive instead. All the ads included the address of the nearest Audi dealership based on the phone user’s real-time location.
If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam
Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside