Atomic Reach gives content marketing a facelift

A new machine learning platform is shaking up the content marketing field and making it easier for companies to reach their target audiences. Toronto-based technology company Atomic Reach has launched a new software

Published on: January 23rd, 2017 Mandy Kovacs

The difference between smart and dumb content marketing

Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch

Published on: November 10th, 2014 Candice So

Atomic Reach helping marketers write to their ‘audience’s level’

Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a

Published on: October 3rd, 2014 Candice So