Rogers Cup lets tennis players take a swing at Web-based rankings

While most of the audience's attention at this month's Rogers Cup in Toronto will be focused on stars like Maria Sharapova and Serena Williams, even new tennis players will be listed alongside the

Published on: August 18th, 2009 Shane Schick

iPhone’s top 10 killer business apps

After throwing your laptop, charger, and spare battery into your travel bag as you head out the door, suddenly you don't feel so mobile anymore. One solution is to rely more on your

Published on: August 14th, 2009 Daniel Ionescu

Starbucks brews up new business strategy with double shot of IT

Starbucks is normally a lightning rod for coverage from the business and consumer media, especially when its financial news is bad. But news reports of its latest shareholder meeting and strategy discussions got

Published on: March 25th, 2009 Thomas Wailgum

Online advertisers use creative techniques to woo distracted Canadian surfers

Online advertisers challenged with winning over distracted Web surfers are turning to pointed, user-specific marketing methods and Web analytics to help attract those eyeballs.Canadians spending time on the Internet are also doing another

Published on: January 27th, 2009 Brian Jackson

Canadian Credit Union does smarter marketing with new analytics tool

Having more customers use your product or service is always great, especially in these tough economic times. But wonderful as it is, a swelling client base can also be a challenge when trying

Published on: January 22nd, 2009 Nestor Arellano

Faith, hope and smart charity

Every year Canadians donate millions to various charities – but how much of that is spent on specific campaigns and how much on dinners for executives? With donors today demanding greater transparency and

Published on: December 17th, 2008 Vawn Himmelsbach

Online florist uses analytics to cultivate customer relationships, grow profits

Why should a prominent florist establishment be so interested in business analytics?Ask the folk at Inc. and they would give you many good reasons.Better customer relations, lower costs and increased profits –

Published on: November 12th, 2008 Michelle MacLeod and Vawn Himmelsbach

Unwired in Vegas

What better place than Las Vegas for highly wired IT professionals to learn how to get "unwired?"Vegas, the venue of the 10th annual Sybase TechWave conference, is where – on Tuesday – more

Published on: August 6th, 2008 Joaquim P. Menezes

Three magic words that boosted a Canadian firm’s online sales

Bill Dalton went online one day in 2005 only to find that his nurse uniform sales business had been scrubbed out of the top search engine results. < The Charlottetown, PEI small businessman

Published on: May 28th, 2008 Brian Jackson

How BI could help Canadian hospitals combat deadly bacteria

A dose of predictive analytics could be part of the prescription to stop a deadly bacterium in its tracks, according to a staff member at a Burlington, Ont.-based hospital.Joseph Brant Memorial Hospital recently

Published on: May 21st, 2008 Brian Jackson

Using Google apps to build your business and bank balance

Google is synonymous with searching the Web, but search isn't the company's sole focus. Google also provides top-notch services that other businesses can use to improve their Web presence, reach new customers, and

Published on: February 13th, 2008 Matthew MacDonald

New IBM Cognos products targeted at business leaders

IBM's integration of Canadian business intelligence vendor Cognos' product line is expected to bring Big Blue closer to executives outside of its traditional base within IT departments. At a media briefing this week

Published on: February 7th, 2008 Shane Schick

Data capture firm goes beyond body language

When marketing people talk with a potential client they keep track of body language – visual and auditory clues that might help close a deal.For organizations that use corporate Web sites to attract

Published on: August 16th, 2007 Nestor Arellano