It’s gotta be the shoes. That’s the motto of another shoe company. For Montreal-based shoe and accessory retailer Aldo Group, CIO Lance Martel has a different motto - it’s gotta be the customer.
The Montreal-based shoe retailer has innovated its business to connect the e-commerce experience to the in-store experience with the help of a few key pieces of technology. We take a look at how
It might be an icon in the world of footwear, but until recently Montreal-based Aldo Group didn't have much of a digital footprint: by the company's own admission, its previous iCongo servers were