Volkswagen Canada drives advance sales with ‘countdown’ campaign

Marketers are always talking about wanting to drive conversions on landing page, but Volkswagen Canada has taken it to a whole new level with its latest digital promotion for the 2014 Golf and

Published on: May 2nd, 2014 Brian Jackson

Facebook Studio Awards recognize Sport Chek, Vancouver Playland

Facebook Inc. is awarding two Canadian marketing campaigns for its third-annual Facebook Studio Awards program: one that actually got people off Facebook and into stores, and one that was literally vomit-inducing. As one

Published on: April 29th, 2014 Brian Jackson

Should Social Media Group, Syncapse restructuring cause alarm for social agencies?

At its high point of staffing during its seven-years of operation the Social Media Group (SMG) counted just under 20 employees, says CEO Maggie Fox. Now the agency is paring back big time,

Published on: July 30th, 2013 Karim Kanji